What do hair masks do for your hair?

Hair masks can hydrate and enrich your hair. They're especially useful for hair that's dry, damaged, or frizzy. Some hair masks may even enhance your scalp's health and increase the strength of your hair. Depending on your hair type and the contents, some masks can linger on your hair for many hours.

Thermal steam products led the global market in 2018, accounting for over 80% of the total revenue share. Majority of the salons and spas use these products as they provide deep nourishment. On the other hand, the steam-free product segment is expected to expand at the fastest CAGR over the forecast period. These products have been gaining significant popularity in the individual application segment as they are easy to use and more economical than the steam products.

Sales through the offline channel held the largest market share in 2018. Hypermarkets, specialty stores, and convenience stores are among the widespread distribution channels in the world. However, the online channel is expected to witness the fastest CAGR of 8.5% from 2019 to 2025. Rising penetration of smartphones is driving the growth of e-commerce in this industry. Key online retails of the beauty industry include Sephora, allbeauty, Lookfantastic, Feelunique, LoveLula, Myshowcase, Cult Beauty, and Beauty Bay.

Asia Pacific is projected to register the fastest CAGR of more than 7% from 2019 to 2025. Rising number of salons in developing countries including China, Malaysia, and India among others is expected to boost the regional market growth.

The key competitors in the hair mask market include L'Oréal S.A.; Coty Inc.; Unilever; Henkel AG & Co. KGaA; Revlon, Inc.; Kao Corporation; Shiseido Co., Ltd.; The Procter & Gamble Company; Eva NYC; OLAPLEX; and Arvazallia. New product developments are expected to remain one of the key strategies among the market participants in near future.

Growing demand for men's grooming products is expected to boost the demand for hair masks in the near future. Rising awareness regarding grooming and physical appearance among men is projected to bode well for the growth of the market. The product has been gaining popularity among male consumers as a treatment for dandruff, split ends, hair loss, and grey hair. As a result, manufacturers are targeting the male consumer segment by introducing innovative products. Prevalence of premature grey, dry, and frizzy hair is projected to encourage the manufacturers to introduce a wide range of products addressing various concerns related to hair care.

Over the last few years, organic products have gained remarkable traction in the hair mask market. Most organic masks contain ingredients, such as coconut oil, olive oil, egg, aloe vera, banana, and avocado among others. These raw materials help repair and soothe the damaged hair and provide softness, shine, and thickness along with deep moisturization Rising preference for organic products is expected to accelerate the market growth in the upcoming years.

Mask boost hair growth, enhance texture, and help control the damage caused by excessive usage of harsh shampoos, heating tools including dryers and curlers, and chemical treatments that induce hair damage and make it loose its shine. This factor is projected to fuel product demand in the near future. However, growing awareness about home remedies is expected to hamper the market growth in the near future. Additionally, the promotion of DIY masks by various beauty bloggers and other social media influencers is expected to pose a key challenge to the market participants.

As of 2018, the commercial application segment held the largest market share of over 70%. The rising number of salons and spas on a global level is fueling the product demand from the commercial sector. According to the National Hairdressers Federation (NHF), by 2018, U.K. had more than 42,000 barbering, hairdressing, and beauty businesses that generated over USD 8 billion in terms of revenue. This segment also represents the largest share of the beauty salons at 77.5% in the U.S. Haircare segment holds a significant revenue share of the salon industry.

On the other hand, the individual application segment is expected to expand at the fastest CAGR of 6.9% from 2019 to 2025. Steam-free products have been gaining popularity in the individual application segment due to their ease of use and cost-effectiveness. In addition, the rising popularity of online beauty tutorials has been encouraging consumers to use these products at home without professional help.