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Vikas Sudan
by on June 23, 2021
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Do you want your website to rank number one in search engines results? Then you are on the right page.

In today’s digital world, it has become more important than before to hire an SEO agency that has a proven track record of delivering results. Search engine optimisation is a long process but the most economical way of generating thick organic traffic over a website. After all more traffic means more conversions.

Dubai has become a world trade center for various industrial domains like automobile, IT, manufacturing, tourism, real estate, etc. With this addition of non-oil sectors, it is essential for a company to evaluate market demand, audience preferences and beat their competitors. For this, a business owner has to invest his time in selecting the best SEO company in Dubai.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of improving a website ranking to make it appear on the first page of high on SERP (Search Engine Result Pages). This is done in 3 ways as explained below.

  • Technical Optimization: This ensures the website has a smooth User Interface and User Experience, the fast loading speed of webpages, screen-friendly, appealing layout, theme, font sizes, good quality content, and no broken links, etc.
  • On-page Optimization: This includes a selection of high-ranking keywords, content strategy for On-page activities like On-site blogs & webpages content, choosing the right tags, meta description, as well as URLs, etc.
  • Off-page Optimization: In this third-party website shows your website as a reliable source of information; on your behalf. The SEO experts approach these third-party websites by creating backlinks of the client’s website/guest blogs/ landing page URL.

SEO enhances the website visibility in search engines through robust SEO strategies. As every business has its own story so are the SEO strategies. Every business has its own requirements and objects to attain that is why the best SEO company in Dubai offers customised SEO strategies to help the businesses penetrating into new markets and target new audience to flourish their businesses.

What is Search Engine Optimization Strategy?

An SEO strategy is the process of planning, defining and executing steps that are formulated to upgrade search engine rankings. The SEO strategy is developed after doing a SWOT analysis of the business to define its goals, challenges, opportunities, and loopholes.

This involves performing SEO analysis of the website followed by competitor’s analysis. The data and insight are collected to find the loopholes and fix them on time and also to see underlying opportunities for accomplishing business growth. The SEO packages in Dubai aim to enhance brand awareness and generate organic traffic to do better sales. The SEO agencies in Dubai aims to achieve the following:

  • Audience targeting
  • Enhance sales
  • Optimise lead generation process
  • Thorough keyword research
  • Build high-quality backlinks

SEO Process

Audit: The SEO team first understands the business requirements and its objectives. After this, they audit the client’s website and do competitor’s analysis. This acts as a raw material for formulating an SEO strategy.

Keyword research:Once the website audit is done, the content strategy is developed and for this, the SEO professionals do thorough keyword research to select the high-ranking keywords to be used in content development of the webpages, landing pages, blogs, guest blogs, FAQs, etc.

Off-page activities: In this backlinks for a website, its social media pages, and blogs are developed on a third party website. This third-party website helps in referring the client’s website as a genuine information provider to divert the traffic.

Reporting: The best SEO company in Dubai always provide weekly, monthly, and annual reports on SEO activities to show the results related to organic traffic volume, impressions, CTR, and website ranking. This help in maintaining the work transparency and amend the changes on time (if any).

Are you still doubting about investing in SEO packages in Dubai?

The answer is yes. It does not matter what is your industry domain and the size of the company. In today’s highly competitive market investing in SEO, packages are the basic minimum requirement if you want to spread brand awareness and reach out to your audience at right time at the right location. Ad agency in Dubai offer various SEO packages to suit every business needs and budget limits.
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