WHY SOCIAL MEDIA MARKETING IS IMPORTANT TODAY?

Social media has gone beyond networking. With frequent algorithm updates, platforms like Facebook, Instagram, LinkedIn, and others have also evolved as go-to marketing resources. Yet some small businesses are still reluctant to tap into social media marketing. Since small businesses tend to have meager resources, they make peace with conventional tactics and stay away from exploring new streams. However, social media sites have developed the reputation of being a trustworthy tool over time. So you do not risk anything by throwing your weight behind social media marketing in Canada. If anything, you will end up milking the following benefits along the way: 1. Leads To Immaculate Customer Service There was a time a brand’s sole responsibility was to ensure premier-quality products and services to customers. But now it has also become mandatory for businesses to push the envelope from a customer service standpoint. According to a large body of credible studies, a whopping 60 percent of consumers agree that quality customer service is instrumental to win their loyalty. Social media can help you to meet the expected standard of customer service. Regardless of the niche, your customers would be actively using social media, and might also be sharing their views or asking for detailed information about your commodities. You can track their quarries and subsequently address them promptly. That way, you will create the impression of being a customer-centric organization. Sometimes customers could be really harsh on you. But you should master the art of dealing with criticism. If things are getting out of hand, try to steer the conversation in private messages. 2. You Can Generate High-Quality Leads Let’s face it; a vast majority of online campaigns generate a lot of run-of-the-mill leads. Even after pursuing them for months, you might not be able to convince them to engage in a financial transaction. But this is least likely to happen with social media marketing in Canada. The reason being, on social media, you spread the message among your followers. They are most likely going to be the people who have shown interest in your brand at some point. Thus, an overwhelming proportion of social media leads will not prove to be time-sink. 3. Social Media Can Jack Up Your Brand Authority The present-day customers do not get driven by flashy advertising. If anything, it only adds to their disdain for a brand. The contemporary generation is savvier when it comes to making purchasing decisions. They dive into the brand authority and then decide a course of action. There are two prominent channels that aid the public to gauge your brand authority; website and social media profiles. If your social media accounts are good for nothing, people will categorize your business as a cookie-cutter. On the flip side, regularly updating social media profiles, sharing well-researched and engaging content, answering customer quarries frequently, etc., are some of the measures that will make establish your reputation as an industry expert. 4. Boosts SEO Odd as it may sound, social media marketing in Canada can move the needle for your website’s SEO. Social media agencies advocate that social shares are taken as a signal to figure out the content quality. Though social shares are not a critical SEO component, they do make the difference for sure. The Final Verdict Social marketing in Canada is gaining ground. From small startups to giant business moguls, everyone is hiring social media marketing services to outrank competitors. So ignore the importance of social media marketing in Canada at your own peril.