The Biggest Trends in eCommerce Trend We've Seen This Year

Post pandemic is an amazing year for eCommerce web development Dubai. Although online sales were already a growing trend, lockdown has accelerated changes in consumer habits and many of these changes will stick with us in the future.

In an environment as uncertain as this, it is more important than ever to pay attention to the data and trends for the coming year. So that you are up to date and do not miss a single one, we leave you 10 figures about the present of ecommerce and 10 trends with what the future will bring us.

Figures about ecommerce web development Dubai

The average number of items per order increased by 60% during the pandemic in UAE.

43% of consumers have improved their opinion of online shopping and almost 40% say they are more comfortable with digital technologies than before confinement.

44% of consumers tried new brands during the pandemic .

Digital advertising will account for 51.3% of total advertising spending in United Arab Emirates.

In 2020, the number of regular online shoppers over 55 years of age has tripled .

5% of Emirates residents 65 and older bought a product online for the first time this year due to social distancing and self.

The rush hour for online sales is between 8 a.m. and 9 a.m.

40% of consumers have made a purchase through Facebook, 13% through Instagram and 12% through You Tube.

International online trade with UAE grew 42% .

The preferred payment method for buyers globally is credit card. More than 40% of online shoppers claim to use it.

Personalization of packaging and contents

Personalization is already a must in digital marketing. 72% of Emirati’s say that packaging influences their purchases, while personalizing content is one of the most effective ways to increase conversion rates.

Within this trend, product recommendation tools play a very important role, since they allow users to show personalized suggestions based on their behavior.

Artificial intelligence and augmented reality

The future of web designing companies in dubai incorporates artificial intelligence and augmented reality to personalize the purchase process and ensure a good customer experience.

According to the predictions by 2022 more than 120,000 online stores will use augmented reality in their shopping experiences. In the next two years, ecommerce will invest 7.3 billion dollars in artificial intelligence.

Sustainability

Consumers are increasingly demanding of sustainability, and they have good reasons for it. It is more and more frequent that they ask to know the origin of the products they buy and reduce single-use plastics in packaging. To echo this trend, more and more ecommerce companies are implementing good sustainability practices.

Omnichannel shopping experience

Today, the buyer journey spans multiple channels, from large marketplaces like Amazon to social media and physical stores. Therefore, all of our channels and purchasing options should be connected to offer a comprehensive customer experience. It is also interesting to take advantage of the ecommerce trend to combine the physical channel with the digital one.

More efficient delivery technologies

The future of ecommerce not only involves changes in the online stores themselves, but also in all logistics. Thus, Gartner predicts that in the next 2 to 5 years the Internet of Things will transform the supply chain. Our bet is that in 2021 we will see more use of autonomous drone deliveries, smart sensors and blockchain tracking.

Voice and visual commerce

Voice assistants are a growing trend, and more and more consumers are incorporating them into their purchases. In fact, it is estimated that sales through voice commerce will reach 40,000 million dollars in 2022.

On the other hand, visual searches are growing exponentially but brands still do not allocate the expected budget to them. That's why Gartner predicts that by 2021 brands that embrace visual search will increase their online sales revenue by 30%.

Payment with cryptocurrencies

The lack of payment options compatible with user preferences is one of the most frequent causes of cart abandonment. Therefore, to cover all possible options, some ecommerce companies are already beginning to close agreements with companies specialized in cryptocurrencies to allow users to pay with Bitcoin.

360 product photos

Although Website Development Dubai is an unstoppable trend, online stores continue to have a certain disadvantage compared to physical ones, since they do not allow you to experience products in the same way.

One of the alternatives that have emerged to solve it are 360-degree photographs , which allow you to see the product from all angles. And the good news is that you only need a mobile phone to create them.