Why Keyword Research Is Important for Business and a Few Keyword Research Tools

To perform keyword research and optimize your website, you can reach out to a reliable provider of SEO service in Long Island. 

Keyword Research is the most important element of SEO. It helps to find the right words and phrases that users use for conducting searches online. These terms are related to the products and services on your website. When people want to get any information, they will type their query in Google and visit the sites that are ranked high on the search engine results page (SERP). So, if you want build your presence online, it is important to focus on keyword research to rank higher so that you will get more opportunities to sell your products and services. To perform keyword research and optimize your website, you can reach out to reliable providers of SEO service in Long Island. 

What Is Keyword Research and Why Is it Important?

Keyword research involves finding words and phrases popularly used by internet users to find what they are looking for. For a business, it is important to conduct keyword research because it helps discover what keywords the target users are using to perform a search. Apart from the target users, search engines like Google, Bing and others will also be going through your content to find keywords and rank you for those terms.

Here are some of the reasons why keyword research is important.  

• Identifying your target keywords helps users know your brand and business, and the products and services you offer.
• It helps to know what people are looking for instead of what you think they are looking for.
• Keyword research helps you use target keywords on different pages of your website, which means Google can rank you high for those keywords. 
• Keyword research can tell you vital information like where you rank for keywords, which keywords are easy to rank for, and which keywords your competitors are ranking for.
• Using the right keywords in blogs and other content can get more traffic to your website. 

Keyword research is the starting point of any digital marketing campaign and it is an ongoing process that needs to be regularly updated. It can be difficult to find the right keywords for your business. But there are many keyword research tools available today that helps you conduct keyword research. 

Keyword Research Tools 

Identify the objective behind the keyword research, like to find the language used by your customers or the keywords used by your competitors, to see what keywords your website currently ranks for, to decide which keywords to target on your website or for a PPC campaign. Once you are thorough with your objective it becomes easier to perform keyword research. 

• Brainstorm: Come up with keyword ideas by listing out your products and services. For example, if you own a garment shop, you can choose words like shirts, frocks, skirts, jackets, cardigans etc. You can also use the tool AnswerThePublic. It helps to produce questions and phrases that users are searching for on Google or Bing. You can use LSI Graph that provides a long list of Google auto complete suggestions.
• Google Search Console: It helps you to see what keywords your site will rank for. Create a Google account and go to the dashboard, expand “Search Traffic” and click on “Search Analytics”. This will give you interesting data about your site’s keywords.  Use the boxes at the top to filter between “Clicks,” “Impressions,” “CTR” and “Position”.
• SEMRush: It has both free and paid versions; it offers keyword data and helps find keywords related to the main search terms. If you log in to SEMRush and add to your domain, it gives you a list of organic keywords.
• Monitor your competitors: You can use SEMRush to do some keyword research on three or four close competitors. Instead of adding your own domain you can give one of your close competitors’. You can export their organic keywords too and add them to your list.
• KWFinder: It allows you to enter the keyword, and will show you the top-ranking websites, as well as other suggested keywords.
• Moz Keyword planner: It allows you two free searches a day and helps to search for keywords and filter results according to volume, and range of sources. It’s also a great way to see what your competitors are ranking for.
• Google keyword planner: This is a useful tool but you need to create an AdWords account and link a payment method before you can access the planner.   

Keyword research is one of the most vital elements of the SEO process. Businesses should consider it as important as market research when it comes to optimizing sites and creating campaigns. Using keyword tools, you can compare your competitors’ keywords to your own ones to find out which are most commonly searched. A professional provider of SEO services in Long Island uses a variety of strategies to increase web page rank for your website. They optimize your website, encourage link building, and will help you earn better organic search traffic.