Market Research: Your Secret Weapon to Financial Modeling for Your Business Plan

Financial Modeling can seem like a mundane task. A dull process in which a spreadsheet is made containing a company's expenses and earnings. However, it is an important practice, especially when creating a business plan. It is used to make plans and decisions in a business and determine its operations. They are used to set the pricing of a product, calculate project costs, anticipate future expenses, and even evaluate the current or future value of a business.