Digital-Marketing 2021 | Itechleadz

What is Digital Marketing? Within digital Marketing, all those communication techniques and promotion of a brand or company using digital platforms and online tools are included. As we have highlighted on several events, one of the welfares of the Internet is that it puts at our clearance an endless number of stages, stations, and above all assets, which when joined result in online marketing. Digital- Marketing Have you ever, while 'surfing the net, 'come across an image that contained Marketing content? This image, which is called a banner, is one of the most used ads in display Marketing, which we will not worry about later. Another example with which you are sure to feel very identified is when, before being able to view a video on YouTube, you have felt 'forced' to preview another video for a few seconds that you had not planned to see. Yes, we face another clear example of digital Marketing, ads TrueView (ads embedded in YouTube videos). Types of Digital Marketing The Internet offers various platforms that we can use when 'launching' our Marketing campaigns on the Internet: search engines, web pages, digital media, social networks or video channels are just some of them. The success of any Marketing campaign is based mainly on knowing how to identify the ideal formats to the objectives set. From The Social Media Family, an online marketing agency, we recommend, whenever possible, opting for those formats that are less invasive for consumers. In this way, we will prevent users from having a negative view of our brand, in addition to the 'famous' digital Marketing blockers preventing us from reaching our goal. Although there is a wide variety of types of Marketing on the Internet, below we detail the most used. Branded Content Type of Marketing based on relevant content, which should arouse the interest of the user. One of the great attractions of Branded Content is its little Marketing 'appearance', which makes it a non-intrusive strategy since the content is intended to interact with consumers through an experience, which will serve to enhance the customer relationship -company (and since we are building loyalty). Do you want to know the latest Trends in Branded Content? SEM The SEM ads to be based on the keywords help to improve our position. When a user performs a search through Google (inserting keywords) if our keywords selected for our ad coincide with those inserted by the user ... tach! Our ad will appear before the eyes of the Internet user. Promoted links are those that appear in the first positions of the search results, preceded by the word "Advertisement". Over time they have evolved, and also appear on maps, searches for flights and hotels or restaurants, among others. Google Shopping: The simple but very effective format that appears prominently at the top of search results. Typically, it includes a product image, a headline, a price, and the name of the advertiser.