The Relationship Between Social Media And Marketing | Itechleadz

Social media; has reached a very popular position in marketing and digital marketing as a communication and interaction network from individual to society. In this article, we will evaluate the relationship between social media and marketing. With the rapid development of technology, the use of social media is increasing day by day. companies and institutions; They also increase their communication, sales, advertising, and marketing opportunities through social media, especially Instagram, Facebook, and Twitter. In short, social media; As a communication and interaction network from individual to society, it has a very important position in the fields of marketing and digital marketing. Entrance Since ancient times, people have always adopted technology and its innovations and have always benefited from the benefits of technology. When we come to today, the use of communication and technology has increased considerably, which means that the masses; have enabled him to turn to new searches through communication and technology. Especially with the use of social media, which started in the 2000s, people began to express their feelings, thoughts, opportunities, suggestions, and criticisms easily and directly. This is social media; It paved the way for a strong communication network. With the development of new communication environments and the increasing interest in social media, people both socialize in the digital environment and find the appropriate environment for advertising and marketing activities. In the continuation of this, people started to not only produce new ideas but also to present these ideas on the internet, more precisely in social networks. In addition, they were able to offer any good or service they wanted to sell on the internet. Social Media And Communication People now spend most of their day on social media. So that; communication, shopping, ordering, purchasing, research, following current trends, etc. Actions like these are now taking place on social media. In addition, thanks to social media, all this has become constant and much easier. On the other hand, the ability of a company or sales group to convey a product or idea to the consumer has also become much easier thanks to social networks. This has also provided a more productive area for marketing. In short, people now meet over the internet, communicate through social networks or gain knowledge and experience. For example, most people can find a job or network through LinkedIn. In summary; Social media has an important role not only in local and organizational information focus but also in personal and commercial online interaction. The Relationship Between Social Media and Marketing The most important of the purposes of social media; is to build a real, honest, sincere, and trusting relationship between the company and the consumer, with ideas that are highly shared and that online media offers various opportunities. These promises also offer opportunities such as openness, speaking, connectedness, access, accessibility, usability, innovation, and permanence. Unlike traditional media, communication and trust are transferred to people more quickly with digital media. For this reason, companies have started to use social media more and more every day to communicate with their existing customers, gain potential customers, and protect their brands and images. On the other hand, social media has also been preferred because of its lower cost and direct interaction than traditional marketing channels. In this context, businesses; have started to try different strategies on social media in order to market their brands and reach the target audience easily.