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Itechleadz
by on July 31, 2021
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Digital Marketing Strategies for e-commerce, we have separated 7 of the most important, so that you can analyze and implement them in your virtual store to leverage your sales and achieve better results.Itechleadz - Best Digital Marketing Agency In New York
Remarketing
Another great digital marketing strategy for e-commerce is remarketing, also called retargeting.
Do you know those people who enter your website, look at some of your products, but end up without making the purchase?
The retargeting strategy consists of showing ads for this product on other websites and social networks, making the user remember the article that interests them, increasing the chances that they will return and make the purchase.
In the video below you can see more details about what a remarketing strategy is and how it works:
Be friendly with mobile devices
The world is increasingly mobile. The Global Mobile Market Report survey, conducted by Newzoo, found that in 2019, Latin America reached the 288 million smartphone user mark.
Therefore, adapting your website and content for this platform is a way of getting closer to your customers, ensuring the quality of access and service in the environment chosen by them, one of the main points of an omnichannel strategy.
Be Omni channel
Omni channel is a united service model that efforts on the client practice. Its objective is to integrate different channels, either online or offline, to offer a better service and a more complete shopping experience.
In this way, consumers have the freedom to choose the channel that suits them best since the quality of the service will not change.
In other words, if consumers are already omnichannel, stores need to adapt to this too.
What do you think of these digital marketing strategies for e-commerce?
Digital marketing strategies for e-commerce, when used well, can generate visibility and increase the reach of companies, increasing their sales and contributing to the success of the business.
However, you should know that behind all this success there must be an efficient operation, capable of satisfying this demand to maintain the quality of service and consumer satisfaction.
Map link, the largest geolocation technology company in Latin America, with 20 years of experience in the area, provides support to optimize your company's operations, ensuring strategic information and reducing operating costs.
In partnership with your IT team, we build solutions that allow you to use geolocation intelligence to improve communication between online and offline channels, by integrating your system with Google Maps APIs. But what are the benefits of this in practice?
Greater service efficiency, reducing response time, and facilitating access to each client's history
Greater agility and better communication between customer and company, ensuring a much more positive shopping experience for the consumer
Access to updated data, which facilitates the monitoring of metrics and indicators that guarantee customer satisfaction.
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