Trust Is key To Finalizing An Online Order | Itechleadz

One of the changes we have seen with the arrival of COVID is the increase in online commerce. It was already an upward trend, but in these times of mobility restrictions, it has become a necessity for many consumers. One of the changes we have seen with the arrival of COVID is the increase in online commerce. It was already an upward trend, but in these times of mobility restrictions, it has become a necessity for many consumers. But this is where doubts arise, where to buy on the Internet? Can I trust the seller? And what about the opinions that other buyers have left? Because the reality is that trust is key to finalizing an online order when in doubt the easiest thing to do is to abandon the cart and return later. Or maybe never. Otherwise, we would not see how business is done with false or paid reviews, which can be the same in a restaurant where it has not been consumed as in Amazon, eBay, or any other large platform where what is sought is to generate a good ranking regarding the competition. It seems that there are more consumers satisfied with this order. This is very important for two reasons, on the one hand, because the potential buyer trusts the best-valued sellers. On the other hand, the most valued have more visibility against the competition in the large online commerce platforms. In this way, a virtuous circle that rewards the best is supposed to be promoted. But the issue can be distorted by fake reviews. For a small company or business that begins to sell its products online, its first customers are most likely those who already know you but instead of going to your office or premises, they prefer to order through the Internet. Or by phone and payment at the time of receiving the order. Treating your customers well is the first step in gaining the trust of new ones. It is at this moment where we have to take the opportunity to try to get these real clients, who are happy with our service, to recommend us. It's about turning customers into ambassadors. And there are different ways to achieve it, but generally, they are all associated with a loyalty and rewards policy. It is nothing new, it has been done in traditional commerce for years. There are companies that have managed to convert many customers into true fans of their products. Surely Apple or Thermomix come to mind in very different sectors, but also neighborhood stores, from hairdressers to greengrocers that have the best marketing allies in their customers. Why not boost it right where you need the most confidence? That is the great job that many businesses that are now starting to sell online have ahead.