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Marcus G
by on August 16, 2021
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Why is there so much hype about social media ????

Because of Traffic.

Yes, you heard it right!!

Social media drives a ton of traffic.

Do you know what intelligent business owners do??

They club this traffic into an email list.

So an email list will help you grow your business manifolds.

An email list is nothing but a collection of emails.


Have you ever wondered why email list building is essential??

It is so crucial because an email list helps you to establish a relationship with potential customers. As a result, get traffic rates and make your website flourish. Make sure you verify your email list with verification tools before starting any email marketing campaign

The more people you have on your mailing list, the more potential customers will see your marketing messages, which leads to a spike in sales.


Let's dive in to know how to build an email list -


Create a landing page to provide continuity -

A landing page is a primary thing while you start building an email list, as it makes it easy for the subscriber to take action. In addition, a landing page creates an opportunity to widen your customer base.

When building an email list to lead conversion rates, a landing page should be on top of your strategy.

Landing pages are targeted to reach potential users who are interested in your product and services. Basically, a landing page highlights the purpose of the content.

This is the next step for a visitor to become a customer.

One can maintain multiple landing pages to segment customers based on their interests.

Here’s what a landing page looks like -

Image credit: Pinterest

Write a creative email content -

Unique email content will snag your users. A well-crafted content will help you gain exposure and traffic rates.

Recipients look forward to valuable information, which is very useful in growing an email list.

Email continually outperforms all other channels.

Put concisely, with attractive taglines and informative content to create readers' interest. Again, targeting your base customers will help you to create content accordingly.

Personalized content will help you to get closer to your subscribers and share a healthy relationship with them.

Connect strongly with well-written content.

Image credit: coschedule

Captivating call-to-actions -

Image source - crazyegg.com

The above image depicts what a captivating call-to-action looks like!!!!

CTAs like “FREE GIFT!” grabs the visitors’ attention.

CTA encourages audiences to do something. It is a piece of content that marketers use to convert visitors into customers. CTAs can drive a variety of different actions that increase traffic rates and open rates.

CTAs like sign up, subscribe, try for free, get started, learn more, and join us to make your email list more convenient and purposeful.

To draw the attention of visitors, CTA is your magic wand.


Create sign-up option -

A sign-up option is one of the traditional strategies to attain email subscribers. They serve as a humble reminder to the visitor to further the communication process and understand the services offered.

The chances of getting the email addresses are high if the sign-up box is placed on the homepage. A homepage is one of the essential pages of any site catching viewer's attention.

Sign-ups will provide further high-quality information and content related to your business.

This particular sign-up option is a vital email marketing tool that brings traffic rates to the website.


Image source : freshdesignweb

Well-crafted pop ups -

Pop-ups increase conversion rates.

There are various marketing techniques but pop-ups still remain an excellent marketing technique.

Let us see what statistics have to say on pop-ups -

According to a report published on sumo.com

  • Average conversion rate for pop-up is 3.09%, top pop-ups have almost 10% conversion rates.

  • Well-designed and properly timed pop-ups generates conversion rates as high as 60%


    Pop-ups will let people stay on a particular website for a more extended period.

    There are hundreds of ways to generate traffic rates on your website, but you have to wisely choose which marketing strategy will work out the best for your brand.

    Below is the image that depicts well-intent pop-up option -


    Via : nosto

    Upgradation of content -


    Upgrading content timely will keep your subscribers engaged and well-versed about your services.

    Content updation is a vital part of email marketing strategy, which helps in increasing open-click rates.

    Giving authentic information related to your services will result in widening customer base and awareness of the brand.


    Offering incentives to snag open rates -

    To grab readers' attention, you need to offer them incentives and see the surge in response rates.

    Giving discounts, gift cards are a good lead for click-rates.

    1. Make visitors feel special You can take surveys to know about visitor's opinions and get feedback. Try to be specific about what you present related to your services and products. Make your survey as short and straightforward as possible and request people to take up the study in a humble tone like - "We want to know what is your opinion," "Please take a moment to give us your feedback," etc.
    2. Offer prizes to get response rates Make sure the incentive will appeal to people. for instance, an Amazon gift card or a coupon worth $10 Though your offer might be of a tiny budget, it can still grab good attention.

    Image source : postermywall

    Use referral program -

    Referral programs can get you a good amount of click rates. This particular marketing strategy is used to incentivize existing customers to recommend the brand and its products.

    For instance, you can put up something like - "Refer to 5 friends and get a $5 discount on a new purchase".

    Referrals and rewards go hand-in-hand. They are one of the marketing tools to snag traffic at your websites.


    Image source : talkable

    Use of social media platforms -

    In this digital era, the emergence of social media marketing has taken pace. Effectively utilizing social media can give a boost to traffic on the website and increase conversion rates.

    Facebook, Twitter, Instagram, etc., are effective mediums to promote brand awareness.


    Image source : graffiti9

    WRAP UP -

    Now you must be clear about how to build up an email list. The ways mentioned above perfectly guide you through creating an email list.

    You surely can't afford to ignore your email list.

    What are you waiting for?

    Start growing your email list NOW!!!!


    • Posted in: business, Emailing Services, Digital marketing, Internet marketing
    Topics: email verification, email validation, email marketing, email marketing tips, email list clean
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