How To Grow Your Business Using Social Media - ITECHLEADZ

Online platforms are an excellent tool to promote your business, today from Positioning Web Systems we want to show you how to grow your business using social networks. Maybe to get groups on Facebook you promote yourself on Twitter, but this is not somewhat formal, it would be best to have a plan and place all your energy in the social network that benefits you the most. Remember that there is a range of online communities, you will not be able to be in all of them, but you do need to be in the ones that best suit your company. A tailored strategy Do not waste time looking for clients where they are not, apart from the most popular social networks, such as Facebook, Twitter, Instagram, and Google+, there are other options that could be adapted to a specific niche depending on the industry you are in dedicated to. For example, if you have a financial or legal services office, the most recommended would be to go to LinkedIn, but if yours is a hotel, an inn, or a restaurant, Foursquare would be ideal for you. And so we could name other examples. Most of the social networks are free, but all offer some extra services or the possibility of creating ads and promoting your page by paying, this helps you get more visibility. You can spend a few euros on important platforms and on messages that are directed directly to your target audience, do not use generic Facebook and Twitter ads, with. Monitor your social media strategy Monitor and measure the results of your strategy, this is vital to know what you are doing well and whatnot, and thus know how to change and improve. Use the various tools offered by the Web for each social network, many are free, such as Feedly. Facebook will show you the number of Likes you receive, but this is not enough, you will want to know how they influence sales, if the number of users increases, and much more to know that you are succeeding. Create decent content to grow your business by social media After having a clear strategy and having monitored how it goes. A good idea is to think about how to get people to share their experience in or with your business. A restaurant can put a hashtag or their Twitter or Instagram profile on the menu and invite to write if they like the food. So customers will become "ambassadors" of your brand when they share information or photos of how they did. Now we show you some facts about social networks that will convince you of its importance in your online marketing campaign: Facebook estimates that only 16% of a company's followers will see what they post in their News, hence the need to opt for paid promotions. Publishing videos or video marketing is a new trend , they attract three times more inbound links than publications that have only text. Social media is the most important way to bring traffic to your website in small and medium-sized e-commerce. 42% of adults who are online use more than one online platform. Accompanying the publications on social networks with a good blog can be an excellent strategy to improve the web positioning of your business, and thus ensure higher sales and therefore better income.