4 Trends in Digital Marketing That Will Lead You To Get More Conversions

Adobe launched a survey aimed at marketers, and the findings were surprising: 76% of respondents believed that their industry had changed more in the last two years than in the previous fifty. Adobe launched a survey aimed at marketers, and the findings were surprising: 76% of respondents believed that their industry had changed more in the last two years than in the previous fifty. Six years later, this trend has become more acute with the advancement of new technologies, which have revolutionized how companies communicate with their potential customers. Today, companies have more tools and channels than ever to reach their audience, and if we want to be competitive we must learn to navigate this digital ocean and, above all, know which are the best vessels that can lead us to success. port. Therefore, today we review four trends in digital marketing that can help you obtain more conversions, achieve those strategic objectives that you have proposed. The unstoppable advance of digital video Video ads are here to stay. This has an obvious reason: 41% of consumers watch streaming content daily, and 78% are willing to see advertising in exchange for being able to enjoy this content for free. This is how this classic marketing maxim is fulfilled: advertisers go where the public is. Voice assistants and smart speakers More than 50% of Internet users are already users of voice assistants or smart speakers. Brands such as Alexa, Siri, or Google Assistant have managed to sneak into our homes and devices, leaving the door open for advertisers. It is interesting to observe how the smartest companies are finding ways to reach their customers through these channels, without being intrusive and adding value. For example, the Tequila brand Patron has introduced “branded skills” as part of its advertising campaign. Thus, when a user says "Alexa, ask Patron for a cocktail recipe," the assistant responds with a selection of recipes courtesy of the brand. And the strategy works: today, Patrón receives more than 6,000 requests a month on Alexa. More written content and more chatbots Written content will continue to be a key piece in any marketing campaign. According to data from Smart Insights, this medium will be the one with the greatest commercial impact in the coming years. And one of the marketing tools that use the written word are chatbots, conversational computer programs that allow companies to automate interaction with the potential customer, attending to their most common queries. According to a study published by Juniper Networks, it is estimated that, by 2023, this technology will bring retail companies an annual savings of 439 billion dollars and an increase of 112 billion in sales. The influencers bubble continues to grow Even though in recent times, voices are being heard that question the effectiveness of influencers when it comes to converting their followers into consumers of the brands they advertise, the truth is that companies continue to bet heavily on these " digital brand ambassadors ”. According to the IAB report mentioned above, in the United States, 70% of advertisers work with influencers, while 40% of companies plan to increase the budget allocated to them in the coming months.