Keys To Growing Your Brand On Social Media

Miracle recipes do not exist, but with these recommendations any brand, no matter how small, can be promoted and consolidated on social networks. By now, any company knows that social media is a unique channel with its own (unwritten) rules. Their organic and constantly changing nature, dependent at all times on what users dictate, make them a setting where everyone participates on equal terms. It is as easy to make noise as it is to lose yourself in it and go unnoticed. So is there a key to growing in social networks, or only Samsung, Coca Cola and other big brands can achieve it? Recently, the IAB gave some clues about what the brands that have the greatest presence in social networks and those that best relate to their customers do: they all respond, generate, suggest, and are present. Be it Apple, Airbnb, or any small business, these four verbs are a must in the social media strategy of any brand worth it is salt. This is how brands act on social networks The recipe to improve and increase your impact and followers on social networks is easy: if the consumer likes something, they will share it with their contacts on Facebook, Twitter, Instagram ... Hence, all the actions that A brand designed for these channels should have the ultimate goal of pleasing the user and generating engagement. Although there is no perfect recipe, there are some keys for a brand to achieve greater visibility and consolidate on social networks: Humanize your brand: users do not want to feel that they are interacting with a machine and are reluctant to constantly receive corporate messages and promotions. Be consistent - don't make intermittent appearances or abruptly change your posting pace. That is why your brand must follow a strategy that sets a constant rhythm on social networks and is based on certain objectives. Put yourself in the shoes of your client or follower: for this dialogue to flow, the brand has to know who it is addressing, what it thinks, and what it feels; only then will you know how to talk to him. For this, it is necessary to first have studied and analyzed your audience, through exhaustive monitoring. Respect the 80/20 rule: As much as your latest pitch is a wonder, don't bombard your fans by telling them about it. At most, reserve 20% of your content to talk about your brand, its products, or what it does. The remaining 80% must be information of interest and not promotional. Interact with your audience: there are exceptions like Zara that can afford to remain impassive to the reactions of their followers, but for that, you have to be one of the largest textile empires in the world. The other brands have to interact with their public and a lot. Communication must be two-way and social networks are the ideal environment to generate that conversation.For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.