5 Success Factors In A Content Marketing Strategy By ITECHLEADZ

Content marketing is the strategy par excellence to achieve brand positioning in search engines. A good positioning on the web gives brands the possibility of obtaining traffic, positioning and audience engagement. That is why more than thinking about a keyword strategy to influence SEO (search engine optimization) positioning, it is necessary to design a strategy that generates value to the audience, where content is the ideal bet. If you are also initiating a content marketing strategy in order to rank higher in search engines, consider these five success factors and learn how to apply them. 1. More relevance, less bounce. Many experts speak of content marketing as the king of positioning strategy, but more important than content is relevant content, delivered at the right time and to the right audience. Relevance and quality are measured, according to Google, by two factors: the time the user spends on a certain article and the bounce rate, that is, sessions in which the user has left a site on the entry page, without interact with its contents. A bounce rate of less than 50% is important and impacts the page's location in the global ranking. 2. The number of words does matter. Several studies found that the number of words has been increasing. The average text length of the top 10 pages in Google results has increased by 25% since 2014, suggesting that Google and its algorithm find the number of words in content and the relevance of the words valuable. 3. Focusing on the user experience is essential. A good user experience has an impact on Google rankings. If your website has a well-structured map, loads quickly and additionally its navigation on mobile devices is friendly, you will surely be awarded in the first results in relation to the competition. Optimizing these indicators makes your audience less likely to go elsewhere; Thus, more time on the site is an unequivocal sign of the good content strategy developed. Also, you need to make sure that the site works well on a mobile device. 70% of the sites that appear in the first results use the multi-screen response design or 'responsive'. To know the performance of your site you can consult the Google Developers tool. 4. Tools to find trends. The main objective of any content marketing strategy should be to generate content that is pleasant to read, easy to understand and, above all, updated. Support your strategy by knowing the trends in a certain sector or subject area. 5. Social networks in content marketing strategy and SEO positioning. Social Networks increase traffic to base sites, this being the core of a brand's digital ecosystem. Sharing content on social networks manages to capture an audience and increases the probability of conversions on the site. Consider having 'calls to action' at strategic points on the website or even consider including a landing page.For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.