Six Tricks Online Retailers Use To Encourage You To Buy | ITECHLEADZ

That the seller is able to influence consumer decision-making goes through the fact that he is able to understand certain psychological processes. Conversion optimization techniques consist of trying to increase the chances that a user will take precisely the action that the online marketer wants them to take. For this, it must influence the decision-making of the consumer, and that is only possible when starting from the knowledge of the psychological processes that determine the consumer's decision-making process. Let's see some: Encourage by shortage Only 1 in stock". Surely you do not remember ever having seen an online store highlighting having "many copies in stock" of a certain product. The reason is very simple: only scarcity (or the expectation of it) motivates the potential buyer to act. For example, in the case of Amazon, sellers are well aware of the benefits of entering an inventory of fewer than 20 items: the product page will always show the number of remaining copies. For a limited time only." Not only can we play with the shortage of units, but we can also do it with the shortage of time: introducing a deadline for the purchase decision (and showing the countdown) is a very useful tool to push those consumers who In other circumstances, they would think much more about the need for that particular purchase. Digital video game sales sites (like Steam) or coupon sites (like Groupon) make heavy use of this tactic. Induce loss aversion The most common way to activate the psychological effect of 'loss aversion is to visualize the original price next to the discount while highlighting the savings that come with it. In cases where a high original price is accompanied by a reasonable current price and savings, decision-making tends to revolve more on the cost of missing the purchase than on the cost of the purchase itself, which is not the case. it would happen if we simply visualized the current price at that time, without comparisons The best choice". In many websites for the sale of premium online services, the game is played with the display of three or more subscription options (example: 'Basic', 'Professional' and 'Advanced' accounts) together with a comparison of the characteristics of each one, highlighting The most “popular” option, which is usually not the most expensive (exaggerated and unreasonable) nor, generally, the cheapest (common in freemium services, with basic options lacking certain relevant functionalities). Thus, the seller will guide you to the product that is most interested in selling. Resort to risk aversion Lifetime warranty! / Free product return! ”. The guarantee improves customer service and confers reliability to the eCommerce site, but it is also a powerful sales tool: if you feel that you are risking little with a purchase, the decision to purchase the product is accelerated by lacking obstacles. The online store Zappos has put this policy into practice, and the differences in spending between loyal customers and first-timers demonstrate its profitability.For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.