Integrate Your Online And Offline Marketing - ITECHLEADZ

Discover the benefits of having a Marketing Strategy that transfers media and unifies all campaigns. One of the main mistakes marketers make is that they tend to think of their strategies through the Internet as something independent of everything, completely forgetting about the campaigns developed in other media such as television, print, and radio. There is a tendency to believe that one competes with the others, when in reality each one has its value and fulfills specific functions, but forming part of a whole; the backbone of a campaign. Let's think, for example, that a YouTube video is not "suitable" to be viewed on a television, since the same device on which it is projected requires other characteristics, in addition to the fact that the physical spaces in which we develop are not either they can be replaced by the "digital world". However, this does not mean that to create an online strategy, we must completely forget about the offline world, on the contrary, web advertising can fill those spaces that paper magazines do not reach, and using the same campaign concept. That is why below we present some marketing strategies to integrate and promote your Internet advertising, through traditional media and vice versa. Integrate and promote your sites A banner located on buses or billboards of buildings can perfectly also advertise a website, a Facebook account, or a Twitter user. The recommended thing in these cases is that they do have a social media page, a blog, or another online medium, advertise it through their print media, so that people who do not usually use the Internet begin to do so. Create a business card with your data on and offline Your business card is a traditional medium in which you capture your data so that they can locate you in different ways. In this way, you can also advertise your website, Facebook, YouTube channel, blog, mail, MSN, Skype, and all those online media where they can find out more about you, your services or locate you. Print advertising with web gifts It refers to all that printed advertising that contains, in addition to text, some "gift" or "reward" if they enter your portal on the Internet and enter their data in it. An example can be a government campaign aimed at promoting reading among subway users, for which types of vinyl can be pasted on that means of transport that contains a code that can be read through Bluetooth and with which people can download a book on their smartphones to read anywhere. For More Information Vist Us ITECHLEADZ Best Digital Marketing Agency In New York.