Social Media In Your Marketing Plan - ITECHLEADZ

More and more companies are taking advantage of the benefits that these platforms can deliver. Do you add up? For all that they imply, social networks have become a very important element in the marketing strategies of any company. All renowned companies currently allocate part of their budget to invest in loyalty or directly sell through these platforms. More than one billion people from around the world on social networks are in direct and constant contact with customers, and the opportunity to improve their business image, are some reasons that explain this phenomenon. In this regard, the University of Massachusetts Dartmouth Center for Marketing Research, published in January this year a study on the experience of those companies that use Social media within their marketing plan, based on the Inc. 500 (ranking of the 500 companies fastest-growing sales). And these were the results: Most used networks Among the platforms used by companies are Facebook (71%), followed by Twitter (59%), and blogs in third place, used by half of them. Further back is online videos, emails and newsletters, MySpace, and other networks. The most surprising thing is that between 2009 and 2010 a significant increase was detected in the use of social networks in all areas, except in audiovisual content. This does not stop attracting attention, mainly due to the enormous number of hours of videos that are uploaded every minute on YouTube. Thus, for example, virals, short films, and commercials uploaded to the Internet fell from 36% to 33% from one year to the next, while the rest of the tools showed an increase in business use. Only 18% of the companies included in the ranking do not use them. The most effective Despite having the largest increase between 2009 (61%) and 2010 (71%), Facebook was not considered the most effective tool when it comes to generating results for marketing departments. On the contrary, they rank email, blogs, podcasts, and videos like those that deliver the highest-ranking results, with 93%, 71%, 86%, and 93% respectively. These elements are above the main social networks that border 80%. What do those responsible think? Those who are in charge of carrying out the marketing strategies experienced a growing concern to take care of the audience in social networks. In other words, they attach great importance to the power they have to improve (or worsen) the image of a company in the market. In this way, the number of professionals in the sector that gives importance to Social Media within the marketing strategy grew from 43% in 2009 to 56% in 2010.For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.