Why Is Social Media Marketing Not Enough to Grow Your Business?

No one can deny that the scope of social media marketing in India is immense and rapidly increasing. Social media can be a powerful tool to aid your marketing efforts by raising brand awareness and connecting with a large audience. But because it is free and relatively easy to use, many forget that it is just one part of your business’ marketing efforts. Let’s look at 5 of the top reasons why simply existing on social media is not enough. Social Media Is Just a Platform Social media platforms like Facebook, Twitter, and Instagram all were created for socializing. While it is a great place to engage with your audience and share quality content, it is not the centre to conduct your business. The content you present on your social media profile can be shown on your website, where customers can learn more about your products or services and purchase directly. You Don’t Own Your Content When you post new content on your Facebook or Instagram profile, the last thing you think about is ownership. You assume that since you created it, the content is yours, but sadly, you’re mistaken. Everything you share on social media- images, videos, and written content are all owned by the platform you share it on. This means that they can use it for their financial gain and redistribute it regardless of your privacy settings and without your permission. There Is No Guaranteed Visibility There are 3.5 billion searches on Google every day, so if you only focus on social media without putting any effort to increase your website’s ranking on Google, you are missing out. You can only completely ensure visibility by purchasing ad space on social media but optimizing your website for better ranking on Google is free and lasts longer. You can stop buying ads and observe your engagement rates to understand how visible you are to your audience. Along with ranking on Google for keywords that your audience is searching for, ensure that your website loads quickly and is mobile-friendly. No Support for E-commerce Customers require round the clock support for grievance redressal, and other services and businesses are expected to be online 24*7. Social media doesn’t have the features necessary to support e-commerce. Websites can provide a portal for customers to make purchases and submit enquiries any time of the day. There is more freedom to choose the layout and aesthetic of your website, and you can custom-fit it for the needs of your business. Consumers Start on Search Engines Any company offering digital marketing services knows that it extends beyond social media and more than 90% of all online experiences start on search engines, which is why rankings on the search engine results page or SERP should be your priority. Whenever people are looking for products or services or want to learn more about a brand, they search on Google or go to a website to find them quickly. Creating content for your website that ranks high is significantly more effective at driving traffic than posting on any social media platform. Within the first five years, 80% of small businesses shut down. It is important to understand where you should spend your time and money on marketing efforts. There is no one perfect strategy for all businesses, which is why a digital marketing agency can help you minimize your costs while implementing the best practices. You can get in touch with us to get started, and we can help you plan a comprehensive marketing strategy for your business.