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The NineHertz
by on September 7, 2021
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In the current society where technology has a huge impact on our day to day lives, mobile users in large numbers use the internet to buy products online. As per eMarketer, more than 90% of smartphone users spend their time on mobile applications. Undoubtedly, the need for mobile phones has increased exponentially depending on the trend. Organizations nowadays are making use of mobile marketing techniques to maximize their reach.

As a result, these organizations are availing mobile app development services from top app development companies. In this article, we will discuss all the major steps that are necessary to create mobile app for your business or brand. So, if you are interested in knowing the nitty-gritty of the mobile app development process, then stay tuned and read the complete article.

The significance of smartphones in the current world

Smartphones have now become an inseparable part of human life. Mobile applications help users to transport from one world to another within a few taps. They offer a huge value and can make your lives easier. A user can now need not go to a physical shop and spend his money and time, rather he can now just sit at home and see the product directly through a mobile app without any hassle. Undoubtedly, the technology is transforming our lives to the core.

Over the past few years, the rise in mobile applications on the Apple Store and Play Store is earth-shattering. Now, more people rely on mobile applications as compared to websites. That’s the reason businesses are launching their applications to attract more customers. It is a smart move as they are well aware that the maximum amount of traffic is coming from mobile phones and they simply don’t want to lose even a single chance to acquire potential customers.

Businesspersons who are planning to launch their own mobile app must know the exact process of mobile app development. It applies to small scale, medium-scale as well as large scale enterprises. Having the right knowledge of the mobile app development process will empower you to create scalable, robust, and visually appealing mobile applications.

Factors to consider while create mobile app

Talking about mobile applications, if you want to create mobile app, then in that case the organization needs the right information related to your requirements from the application. Here we have listed some of the most important factors that you must consider while building your own mobile app:

  • Application type (e.g. Health, food delivery, real estate, etc.
  • Name of the platform (Android, iOS or both)
  • Functions (Push notifications, in-app purchases, etc.)
  • Design (UX & UI)
  • Infrastructure (Tools and technologies required to build mobile app)
  • Type of development team (remote team or in-house team)
  • Maintenance Cost (Support and maintenance)
  • Market Share (Regions where your app will be used)
  • Hourly Rates (Depends upon region to region)
  • According to Statista, around 204 billion mobile applications were downloaded in the year 2020. People are highly addicted to mobile applications as they find it convenient to shop online and perform other things. Especially, the young crowd is highly inclined towards using smartphones. All and all there is a huge potential in this sector and that’s the reason every business wants to capitalize on that.

    The process of Developing Mobile App

    Follow these steps to develop a mobile app and get ahead of your competitors:

    Step 1 – Mobile App Ideation

    As it is said, ‘it all starts with a great idea’. There may be times when you often strike an idea that you think is mind-blowing that should be taken the form of a fully functional mobile application. An idea that aims at creating value for its audience is a guarantee for success. The users ultimately will download and use the app so it has to live up to their expectations. Such an app must be symmetric with the design and development process.

    Secondly, the idea should be realistic and feasible. Which means that the idea should not be vague or delusional. So in order to test that, you need to perform several functions research, planning, analyzing competitors, and setting benchmarks. Also, set a timeline for your project and you are good to go.

    You should be familiar with the Google Store and Play Store as this is the most crucial aspect of the mobile applications development process. Both of them carry detailed market research. As soon as you have figured out your target audience, you can search for similar apps in the app store. Go through the specifications such as the number of installs, feature listings, customer reviews and many more. This research will greatly help you draw a conclusion in terms of the current market scenario.

    Further, while using these apps, you will come across many limitations and drawbacks. Make a list of them and find ways to remove them. This strategy will greatly help you in getting way ahead of your current competitors.

    Step 2– UI / UX

    Now after framing the strategy and completing the phase of research and planning, it is time to work on the designing part of the app. This means you have to make your app visually appealing and eye-catching with the help of proper designing techniques and methodologies that come under UX and UI. This is done to enhance the user experience. This is why it is very important that your app is interactive and user-friendly.

    Follow elements must be considered while designing:

  • Visualizing the app’s layout is a good practice. You should place the banners, buttons and icons at the right location to make it user friendly.
  • While visualizing you must give special emphasis to the UI design as this is an aspect where you cannot compromise at all.
  • Ensure that the screen of the app should stick to its primary location so that the users can use the app without any trouble.
  • Try different things in terms of designing and choose the one which looks perfect according to the app’s layout.
  • Step 3 – The Development Phase

    Now it is time to give a proper structure to your dream project as soon as your mobile app design passes the test of usability. The process takes into account the coding part along with the actual realization of your application. The process covers a chain of activities like developing different parts of the code, establishing a suitable development environment, preliminary testing and creating the mobile application that can be installed and tested.

    The development environment must be programmed and configured as per the development project. Generally, there are three aspects of any application – back-end, APIs and the front end. The development process is conducted in several stages and your mobile app developer can provide your interim builds that you will be able to run on your device itself. The best mobile app developers can handle every aspect of the development with precision and an eye to detail.

    Step 4 – Testing

    No matter, if it is an Android or an iOS app, proper testing for removing every small bug is one of the most crucial steps for a high-functioning mobile app. Several rounds of testing must be performed to make sure that the app is bug-free and fully optimized.

    The app must be fully tested before the final delivery of the app to the client. A top mobile app development company performs detailed testing to deliver a supreme-quality product by removing bugs and errors. The ideal scenario is where you perform testing on every feature in every phase. This is because something that functions perfectly in the initial phase may not work the same way in the upcoming phases.

    There are various types of testing to check the app’s functionality and consistency. Let’s have a look:

  • Functional testing
  • Performance testing
  • Usability testing
  • Device-specific testing
  • Regression testing
  • User acceptance testing & many more.
  • Step 5 – Launching of the mobile app

    Accomplishing the app development process doesn’t mean your job is done. Now it is time to make your potential clients aware of your new app so you can launch it successfully and boost engagement. The top app development companies will assist you in marketing your app so that your app is successful in the long run.

    The reason why it is considered a very important step is that you have invested a lot of your time, energy and money in designing, developing and testing your app. If you don’t pull off your release well, all your efforts will get wasted. Here, you need to be fully aware of the policies of Android and iOS that you need to comply with. You must go through the guidelines of the play store and app store before setting any launch date. Get custom app development services from a trustworthy app development agency to get your job done.

    Step 6 – Mobile App Marketing

    Marketing is the step that comes after the app release. Marketing is all about popularizing your app among your targeted audience. There are various ways to market your app, for example, social media platforms like Instagram, Facebook and Twitter are best suited for increasing awareness about an app.

    Mobile marketing is a great tool when we talk about digital marketing. It is because most people use the internet via their smartphones to make a purchase. People spend a lot of time on their smartphones and as a result business enterprises are deploying result oriented promotional strategies to capitalize on the whole situation.

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