Top Tips for Designing To Go Packaging

When some of the big brands like Coca-Cola, Mercedes-Benz, Apple, and Prada release a new product, many of their customers pre-order their products without knowing what it looks like and how it works. How can that be? It's because of the loyalty to the brand and because the fans of the brands expect something phenomenal from them again.

Maybe you even experienced this yourself with a brand you like?

Not only have companies built a strong brand, but they also remain aware that every interaction with them and their products has an impact on how their brand is perceived. They are therefore also very aware of how the packaging of their products can give your customers a unique experience every time, and also the consistency of their custom packaging makes it easier for customers and new customers to find them. There is a lot to learn from these brands and how they use custom packaging to increase their branding and awareness. We've rounded up our 7 best tips for creating custom packaging and things to keep in mind while designing here.

Consistency is everything

When you start designing your to-go packaging, think about your other marketing channels like flyers, brochures, and business cards. We don't want to forget that your customers just have to recognize that it's your brand. Regardless of whether they hold your