What is Content Marketing: Keys To Achieve The Best Results

Content marketing is an area of digital marketing that is dedicated to the generation of articles, posts, images, infographics, or any format that carries different and original information, in order to attract, conquer or retain customers or users. Objectives of content marketing Content marketing strategy to achieve the much-desired conversion and what in e-commerce usually focuses on the sale. But this strategy is also very useful for creating or shaping the brand image. The fan of a brand must feel identified with the messages that it publishes and it is common that, in addition to sharing it through the internet, they even comment on it with their family or friends. We've all heard a “Have you seen the X brand item? How good! ”, And that how good it may be because of its originality, its use of humor, or the usefulness of its information. Whoever made that comment is much closer to the purchase. Therefore generating new content, always meditating in advance on what to offer at all times, serves to bring customers closer, make them identify with the brand or product, and that with these steps they are closer to making their purchase. Content Marketing in Practice To understand it better, let's analyze a practical case of content marketing: let's take an online women's fashion store as an object of study. What type of content should the brand offer to its users to convert them into customers? What aspects are key in communication? Well, at a strategic level it is due ... 1. Make an intelligent communication associated with memorable moments Most users do not long to 'associate' with a brand. For example, users see clothing brands as the solution to a specific need that Adam and Eve introduced with individual grape leaves. In addition - as you probably know - the wardrobe is a way of identifying with a group to which it belongs or aspires to enter, and it is also a kind of declaration of principles. From this, the communication of the brand must be focused on highlighting which spaces of experiences are opened to a person when they dress in a certain way. The contents will talk about the clothing pieces, yes, and they will also recreate them in scenes of memorable experiences that potential clients live or want to experience 2. Make content marketing excellent In this regard, I am referring to communicating with content marketing a higher purpose or philosophy of life. Is your brand a rebellious cry against boredom or uniformity in clothing? Is it a vintage brand that offers nostalgics inspiration from the past? Is your online store a fair trade alternative or with ecological fabrics? Is it fashion made by artisan women in cooperatives in developing countries? Content marketing has to seek differentiation not only in the product but also by providing a meta-message shared by your buyer personas. Shared values are what will generate proximity between the user and the brand. Your clothes will stop being just another rag in the shop window to be a symbol of protest, inspiration, sustainability, ecology, happiness, passion for life, the cult of intelligence. For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.