5 Must Ask Questions Before Hiring an SEO Company

SEO is the new stepping stone towards ranking your website on the prime spot in search engine pages. The relation of SEO and its importance have been identified fairly well. Now, everyone is aware that without strong SEO help, companies might not get the success that they aspire to. What most people fail to recognise is how to hire a SEO company in Cape Town. There are some basics that you need to identify when hiring an SEO expert. To ensure that you are investing in the right agency, we have identified five pivotal questions you need to ask before hiring.

What sets you apart from other companies?

This should be your first and foremost question to understand the company's depth. When you have narrowed down on some of the SEO agencies, be sure to ask this question. This will help you recognise the knowledge that the company has about using SEO. Depending on their answer, you can get a clear idea about content optimisation and link-building tactics.

Do you inform clients about technical changes on-site?

When you are hiring an agency for SEO, it is quite certain that your website will change. Starting from navigation ability to aesthetic appearance, everything changes according to the code levels. This also suggests that you need to be prepared for a complete makeover. Therefore, maintaining a standard level of transparency as to how the website will change could be beneficial for the hiring company. This way, you can get an idea beforehand and will be able to act upon it efficiently.

What tools do you prefer to use?

In SEO practice, the entire result that you get at the end is dependent on the tools that have been used. These tools are generally used to identify the condition of the site, competitors' success, and other backlinking practices. Try to research some of the best SEO tools and then ask. This will provide you with an idea about the most popular tools. Tools like SEMrush and Moz are some of the best in the market, but if the company can use their software, it is much more professional.

How much time is required to see ranking results?

Investing in an SEO company and not getting the results is disheartening. Try to ask clearly about the time it will take to see actual results. Remember, you will not be able to see the results from the first day; therefore, you need to be patient. Each SEO company has a differentiated pace that they need to perform the strategies. It is mostly based on the required changes on the website, resources to be included, and the number of employees.

How do you analyse progress?

Lastly, this question will help you to see the results yourself. There are different metrics that can be used for keyword ranking, guiding campaigns, and reviewing the bounce rates, etc. However, the type of metric that is used on your site determines the progress analysis.

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