SEO Vs SEM. A New Way Of Communicating?

Communication and marketing move at high speed. Nobody disputes that at present 'who is not on the network, is not there. Communication and marketing move at high speed. Nobody disputes that at present 'who is not on the network, is not there. iTechleadz Digital Marketing Agency has organized a debate on the usefulness of SESEO and SEM. With the appearance of new opportunities that technological change is producing in the world of employment and that are translated into new activities and professions that are emerging with ICT, such as those responsible for SEO (Search Engine Optimization or Optimization for Search Engines) and SEM (Search Engine Marketing or Search Engine Marketing), we attended the second meeting of the cycle "Internet and new technologies create new professions. The event resulted in a debate between , SEO auditor and Internet positioning SEM manager and Head of New Media at Hives Digital. The debate that had as its axis the answer to the questions posed by the attendees, both in person and online, was moderated by Fernando Polo, managing partner of Strategy. For Fernando Muñoz (SEO), "SEO has a lower cost, better ROI (return on investment) and durability". For his part, Ismael (SEM), explained that "the greater ease and speed of positioning on the web. Achieving higher costs than SEO, but with the conviction that you know that you are going to be. on the web, although it depends on the continuity in the payment of the service, it has a greater number of advantages in terms of analysis tools. They ended his presentation convinced of the future supremacy of SEM, as a means of positioning, before the dominance of Google and its tools / applications. On the contrary, Muñoz explained that a high percentage of searches on the web do not have to do with ads or contracted words. iTechleadz Digital Marketing Agency Provides Best SEO Services For Your Business. Perhaps the most important point was the acceptance by both of the companies' need to be on the web. And for this you need an SEO or an SEM. Two professions, one field, which are on the rise, they explained, and which is increasingly in demand by companies, either internally or externally. The event was broadcast live via streaming, with comments and questions in real time via Twitter, and where words such as: HTML language, presence on the Internet, traffic quality, volume improvement, online marketing, universal search. SEO, is the acronym for Search Engine Optimization, that is, the technique to improve the positioning of a web page in the ranking or position of the different search engines, in order to be able to position itself above the competitors when making a certain query . Currently it is an essential part in the development, modification and maintenance of campaigns on the Internet, either to improve their dissemination or to make themselves known, since a correctly carried out SEO makes it easier for different search engines to obtain data from the site. In SEO positioning strategies, content is very relevant, since an impressive technical development alone makes no sense if the texts lack interest to the public. In this way, SEO will be effective and successful if the work is done according to what the search engines specify, generating relevant publications in order to reach a preferential position that translates into higher traffic and more sales. For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.