10 Articles On Web Strategy You Should Read.

1. The three spheres of web strategy: They are summarized in Community, Business, and Technology. In principle, technology and business are easily achievable, but creating community is difficult and, above all, volatile. 2. How to explain Open Social to managers: that is, how to tell them that by making mini-applications you can be on the sites most visited by users in the world. 3. Make your corporate site relevant: lately, we see advertisements for a vehicle on television where the official website is not the brand's ... why? 4. Changes in the way of communication of the company: until now there was only one official version; Why can't employees act as communicators? 5. The Twitter case: Twitter has reached many levels of the company in many companies and has become a source of first-hand information. 6. Internet marketing has changed: you no longer only have to have an official website, but also apply search engine marketing, content syndication, brand extension, electronic commerce, other media… 7. The social graph: or, as they told me a few days ago, the ecosystem, who is around us, and how to interact with them, for better and for worse. 8. How to monetize the web: buying advertising, content, donations, acquiring sites, selling information ... 9. The impact of word of mouth: or how to become famous because users want it that way (and if not, tell Google) 10. Think big: after all, the Internet has no borders. This is nothing new: visual design plays a decisive role in the perception of the quality of a website. Visual and aesthetic aspects influence the trust and credibility of a website. For any company or institution, the design of its website is a key piece of its institutional identity. However, designing a website only from our visual training, as one more graphic piece or as one more application of the corporate image, would be the wrong way to go. A site that meets our client's visual communication goals may be very poor on other factors, such as ease of use, ease of finding information, download speed, readability, or accessibility. And no matter how good our design may seem to us or our client, these factors will end up having a decisive influence on the final perception that users will have. In other words: if users looking for information cannot find it or become frustrated when trying to perform the tasks for which they entered the site, obviously our efforts to improve visual quality will be of little use. Users will quickly leave or go to another site. A single click is enough for them. This definition can be applied to all types of products and systems, not just websites or software products. For example, the usability of an urban signage system, a tube of toothpaste, or the telephone book could be measured.For More Information Vist Us ITECHLEADZ Digital Marketing Agency In New York.