Are You Interested In Your Own Mobile App For Your Business?

This question is asked by many entrepreneurs. Although it is a significant investment, there are many advantages that launching its own application brings to a business. According to several studies, it is expected that by 2017 mobile application users will reach 4.4 billion and there will be 268 billion downloads. Data that reflects the importance that apps have, and will have, for society. For this reason, more and more Mobile Development companies decide to create their own, either to reach their customers or to facilitate the production processes and work tasks of their employees. However, there are still many companies that do not have their own application, despite being an excellent resource to achieve greater loyalty and improve the customer experience. The reasons are usually economic: prices vary greatly depending on the type of app, its complexity, and therefore, the time it takes to develop it. Shorter investments can take between one and two months, and more complex projects need an average of six (not to mention subsequent revisions). Gas Saving Apps Although rates are set by app development companies, one way to get used to the idea is to use this budget calculator . Having your own application for our business also represents an added investment in marketing: positioning and promotion strategies must be carried out (ASO - App Store Optimization), in addition to sponsoring content on the main blogs in the sector or introducing advertising for your app in other applications. . If you are still not convinced about investing in a mobile application for your business, here are some advantages that may clear up your doubts: 1. Your company always available: Like a website, an application is operational 24 hours a day, 7 days a week. The app is a customer-company communication channel that allows you to show your services and available offer without schedules, without the need for personnel and also guarantees immediate customer service. 2. Greater visibility: we have not stopped using Google to search for a certain product or service, but when it comes to meeting a certain need, we almost immediately turn to the Apple and Android application stores. If your company's app is there and meets the functionality that the user needs at that moment, they will have a much better chance of capturing it. 3. Greater user involvement: compared to the mobile web or adapted for smartphones, the mobile application provides more “engagement” with the user. He prefers it because it is more comfortable for him and allows him a much more direct contact with the brand, with the consequent result in his loyalty. 4. Better brand image: The app enhances the brand image more than a website. It also allows you to apply a series of unique features such as push notifications and geolocation and is an excellent tool for creating databases of your customers. 6. Don't be left out: until recently, experts claimed that when a company launched its own mobile application, it was anticipating the future. But today we have to talk about the present. Just as a few years ago the importance of a business being on the Internet was stressed, today we can affirm that soon whoever is not in the App store or in the Play Store will not exist. For More Information Visit Us at iTechleadz Digital Marketing Agency In New York.