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Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want ...

A perfect match for your music marketing needs Are you releasing a single or a new album? Do you need a plan on where and how to optimize your music release? Perhaps, you are contemplating when and where one can place music to get value. Or do you feel like you need to gain certain stats in order to get featured on certain outlets? If you’re looking for a way to build anticipation around your next release without breaking the bank, look no further. Payolie got you covered! With Payolie,...

The second largest search engine cum social media platform, YouTube has recently launched audio-only ads to match the multiple ways in which consumers engage with its platform. It has launched this new audio-based ad format to reach users who use their platform to play music and podcasts. ...

Radio advertising presents an opportunity for you to send out a clear and straightforward yet influential message to an intended group of audiences who might be interested in your offerings. ...

Have you ever been in a scenario where you question, “Why do I keep seeing this advertisement?” Well as per Google, the ads you see are based on your interest and your search activity. Although it is evident that the algorithm of Google isn’t that accurate. This can sometimes lead to irrelevant and unwanted advertisements that keep bothering you again and again. These ads are one of the prime sources of Google’s revenue; certainly, you cannot make them stop. But what you can do is tweak ...

Google Ads has been testing its brand new feature “Explanations” in the UI. This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc. Google announced this week that the “explanations” feature would be available at the ad group and campaign level when there is a substantial shift in the conversion, clicks, cost, and impressions performance with just one click. This...

Were you aware of the fact that 65% of total high-intent searches leads to someone clicking a PPC ad? PPC Ads are one of the most effective ways of driving traffic and potential leads to your website. However, by carrying out a PPC Analysis, you can understand your campaign better and boost your PPC to achieve a better outcome. Here is the guide to analyzing your PPC Ads Performance. ...

In short, Paid Media is the paid advertisement of a brand or its products on a publisher and media channel. It helps a business to share its message with the target audience and promote their services. In other words, when a business pays for the ad space on a media platform or a site to promote itself to the target audience, it is known as Paid Media. ...

Google have announced that it is going to help the news publishers during the covid-19 with a new way. They are favoring journalism these days and as the pandemic is getting worse, Google decides to waive its advertisement fees for the small and local news businesses. While Google is helping the news publishers with its Ads managing platform, YouTube has announced a new feature for its content creators. From now on, YouTubers can see when most of their audience and subscriber are online. Thi...