The sign of a business is a real business card: based on it, people will decide whether or not to enter your shop, bar or restaurant. But how to choose a sign that allows you to effectively communicate the distinctive characteristics of your business and, at the same time, manages to attract potential customers? Here's what to look out for: Keep in mind the legislation on signs: According to the law governing the legislation relating to signs, law no. 75 of April 24, 2002, article 2 bis , a si...