Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work? Or do you recall which brand’s commercial aired while you were tuned in to a radio? Or which company’s ad played while you were waiting for your video to load? It is highly likely that you will struggle to identify the advertiser. Even the marketing professionals barely give any heed to these messages, so how can we expect an average fella to do s...

Every content creator generates content for the audience. It’s challenging to generate quality content, but still, a lot of quality content goes unnoticed. In this content-saturated world, it’s not easy to grab your audience’s attention. It takes lots of unusual methods to grab the attention of your audience. To understand how it works, you need to get into behavioral science. One of the most famous claims that behavioral scientists make is that people don’t act rationally. Major deci...

In today’s digital landscape, social media plays a vital role to establish your brand’s online presence. You need a reliable social media strategy to accomplish the objectives of your brands. In this article, we will mention a step-by-step guide you can follow to create your social media content. Set goals for your content Before setting your goal, you must be aware of what you want to achieve? A better understanding of your objectives empowers you to make a solid social media strategy...

Brand Messaging is what ties together every content piece that you make. It’s not just a slogan or a tagline, or your products and services, although these do form a part of your brand messaging strategy. Among many other things required to build brand loyalty, it is essential that your brand messaging is consistent, resonates with your audience on an emotional level, and demonstrates your unique brand values. ...

Newzoo, which is a market insights platform specializing in gaming, says that the gaming industry will cultivate $160bn of revenue in 2020, which is a 7.3% growth. Gone are the times when being a gamer was a dirty little secret and was kept to your group of friends. Now the times and the industry has changed and it’s blossoming constantly. Even luxury fashion brands like Louis Vuitton are getting a slice of the pie. Many businesses are still scared of the risks of entering into this territory ...

Feeling curious about what your audience thinks of your brand? Want to know about it? Online Reputation Management is all about it! The invention of the internet has allowed people to access any kind of info anytime from anywhere and about anything. People spend most of their time surfing on the internet, sharing their thoughts and opinions on any subject. On the bigger picture, every business, regardless of their size, needs to maintain a positive brand reputation online. ...

Were you aware of the fact that 65% of total high-intent searches leads to someone clicking a PPC ad? PPC Ads are one of the most effective ways of driving traffic and potential leads to your website. However, by carrying out a PPC Analysis, you can understand your campaign better and boost your PPC to achieve a better outcome. Here is the guide to analyzing your PPC Ads Performance. ...