It’s official: Omni-channel marketing has now gone mainstream. It’s no more a fringe experiment for the cutting-edge market leaders who dare to try. It’s very real. More and more B2B marketers like you are making the commitment to do it and do it well- and, for good reason. McKinsey and Company found that a typical B2B buyer now use six different channels over the course of their decision-making journey. Modern marketers know that merely one engagement channel is not enough. That simply...

Aren’t you way too familiar with sales reps chasing after cold or under qualified leads who take a long time to say, “No” and then lose out on better opportunities with warmer or highly qualified leads? Well, marketing and sales efforts are often misdirected on the wrong targets dragging out the entire B2B sales cycle which is already long enough to begin with. This not only leads to missed opportunities but also to wastage of precious company resources. So, what are the ways to effect...

Unbeknownst to many, the road to success in account based marketing can be fraught with inherent challenges and obstacles that every B2B marketing agencyy has to overcome. While some of these struggles may be specific to an agency and its method of operating, other recurring issues have a tendency to manifest in any organisation that practices account-based marketing. The overarching objective is to recognize these problems and act swiftly to solve them so that businesses can stay focused on ...