Whenever you heard the word box, whenever you heard the word box, the first thing that clicks in your mind is the container. Yes, you are right. It is the enclosure or package that secures and saves the product.  The packaging box leads to a similar concept but variation present in the boxes' usage. The personalized packaging is utilized by the retailer of the companies to pack the item that facilitates them with packages. These customized boxes also serve many functions. Whenever you heard the...

Similar to the other facets of brand positioning and digital marketing, Search Engine Optimization is an ever-evolving game. Considering the numerous moving parts and progressing trends, it’s no surprise why brands today struggle in determining which of their decisions might hurt their SEO and which ones won’t. While one day, a particular type of activity seems to be working perfectly, the very next day, you see Google penalizing your site just because they updated their algorithm last ni...

While you can’t go around and buy a new phone every month to settle your longings for change, you can revamp your existing Android to keep feeling new. Thanks to Android, it comes with a countless number of customization options that can almost remake your device. Read this guide to know how you can customize your phone to get rid of that default look and achieve a brand new avatar. Put Another Wallpaper The first thing that comes up whenever you turn on your phone is its wallpaper. So,...

Customer Experience (CX) is one of the most extensively discussed topics related to business. To provide up a better and more intuitive experience to the users, the companies worldwide are now shifting their marketing focus towards the user experiences. ...

LG is a popular brand when it comes to the production of quality smartphones. LG keeps adding to its range of smartphones with regular launchings of the new smartphones with the latest features and specifications. There are a lot of reliable LG smartphones available in the market which are rich with feature and quality. In this article, we have listed the best LG smartphones available in the market right now. Let’s scroll down and find more about the offerings of LG. LG Velvet LG Velvet ...

Casual outfits take the most space in our wardrobe as they are needed every day. But does that mean they have to be basic or boring? Well, Diesel India will surely change this perception. Its apparels especially t-shirts are known to be quirky and edgy, to add a little fun to everyday dressing. Diesel t-shirts and jeans are considered as a must have in anyone’s wardrobe if you are into luxury shopping. No other brand does casuals quit like it. So if your style is edgy and you are always look...

Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible, therefore sustainable and believable for the brand, stimulating growth in crucial areas of the busin...

Our accessories can make a huge difference in the look if we choose the right ones. These everyday essentials are an important part of the outfit and should never be ignored. These small little details like the belts, sunglasses or watches can take your look to new heights. Even a basic look can be transformed with the right styles and if you are looking for something timeless to add in your wardrobe, then Ralph Lauren has a lot to offer. The accessories department by the brand has a huge fan fo...

When it comes to extravagant carryalls, the brand which comes first in mind is Dolce & Gabbana. The label’s collection is truly one of a kind and speaks luxury in every sense. It is impossible to resist Dolce & Gabbana bags thanks to their exclusive designs, unique patterns, and prints. These carryalls are considered as one of the most sought after in the luxury industry and it is not hard to see why. True luxury lovers are a big fan of the label and its carryalls. Therefore, every fashionista...

Timepieces are considered as a must-have essential while dressing up for formal occasions. They are even important to wear on an everyday basis as they are a fashion statement that you can include in your look. Be it, men or women, timepiece are a must in everyone’s collection. Luxury brands and their collection are very popular among watch lovers as they provide unmatched quality as well as style. The high-end luxury timepieces are known for their craftsmanship and quality, something you cann...

When it comes to building a brand, PR should not be considered secondary to advertising. The time has changed, and now publicity makes a brand while advertising maintains it. No doubt that the PR toolkit contents are continuously changing. Communication channels have been developing as per the consumer requirements. In the current scenario, more and more people are getting news through online publications and social media platforms like Twitter, Facebook, or LinkedIn. In light of this, the...

Did you Google an unknown word recently? Did you WhatsApp your long lost college mate to catch up some time? Or use a Band-Aid to cover up that cut you got while playing a high-spirited match of football? Do you notice anything shared in the above questions? That’s right, a brand’s name replaced the actual verb for the action to be done, yet had the same connotation. In the above examples, sending a text message was replaced by the name of a popular instant messaging service, i.e., Wha...