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By: on June 22, 2021
Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy. Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data or reaching wrong conclusions. Here is the list of Common mistakes digital marketers make when analyzing data: ...
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By: on June 22, 2021
Who are nano-influencers? Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche. These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like. ...
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By: on May 8, 2021
Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want ...
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By: on March 26, 2021
As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online reputation isn’t up to the mark, it could turn more eyes towards them or that if they start addressing their customers’ complaints head-on, it will result in more complaints...
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By: on January 27, 2021
Free political campaign websites are designed to serve as a central information hub for any political candidate, civic group, or business. They are also used to process small contributions and donations online. If you really want to have a domain (also highly recommend), you could get it via this same platform. It is a cost-effective way of building a database for political campaigns, civic organizations, and businesses. These free political campaign websites come with some basic features, such...
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By: on January 25, 2021
A campaign donation form is written documentation given to an individual for a donation made to an individual's campaign. Donors may donate to an individual's campaign by contributing goods or services (in-kind contribution). Alternatively, contributors may give money directly to the campaign for the purpose of running a full-fledged campaign. No matter what the method of contribution is, the document is used as an invoice and confirmation that the funds were donated and it should be in writing....
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By: on January 25, 2021
Almost ⅔ of the total clicks made by the users performing online search queries and who are ready to buy something go to paid advertising, i.e., PPC ads. In point of fact, last year, this is what helped generate the majority of the search engine giant Google’s revenue. ...
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By: on December 29, 2020
From Digital Marketing’s rise to evolution, data analytics has played a paramount role. If you look into it carefully, you can actually feel it fueling the digital marketing’s engine. However, your data’s quality and the inference you draw out of it determines your digital marketing efforts’ success. As per reports, the majority of the global population is actively using the internet today. This results in a prodigious amount of digital shadow, allowing the marketers to go to great len...
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By: on December 9, 2020
Mobile internet accessibility and usability are increasing with each passing year. More and more people are turning to mobiles to browse the web. And with this shift, it is self-evident that websites need to fulfill the user expectations for a seamless and suitable experience. ...
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By: on November 12, 2020
Influencer marketing does the groundwork for brands to establish connections, build social proof, and play up their value proposition through strategic collaborations with skilled influencers within their industry. However, in order to make their influencer marketing successful, brands need to align their strategies, resources, and priorities. One might get the idea that it’s all about finding some famous personalities on social media, making a partnership proposal, sending them your produc...
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By: on October 8, 2020
Google Ads Campaign Experiments (ACE) are an excellent yet underutilized tool for any PPC advertiser. With the help of ads experiments, advertisers can test their campaigns, make certain changes, and then see how it works. Google ACE lets you explore and experiment with new strategies or ideas without jeopardizing your original ad campaign’s performance. Consider these experiments as dipping your toe in the water to check its temperature instead of diving into it straight away, hoping you do...
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By: on September 7, 2020
PPC and SEO are both highly effective tools in your digital marketing toolkit, and when they work together complementing each other, nothing’s better than that. Your Google ranking determines your website exposure. It has the power to make or break it. Although organic ranking is not the only trendsetter today. Advertisements are gaining more prominent positions on the SERPs with the latest Google updates. ...
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