What Campaign Management entails Nike’s “Just Do It” is probably the most famous campaign of all times. It took the business from $877 million to $9.2 billion in worldwide sales, just like that. That is the power of a well-executed campaign. Managing a campaign is where the success of the whole thing lies – campaign management is all about the planning, execution, tracking, and analysis of a marketing initiative. It involves many attempts to connect with customers – through email, social medi...