Modern-day startups can no longer ignore the value of customer service. Happy and satisfied customers are important for all businesses. Keeping the buyers pleased after they checkout is a critical area that companies need to work on. Today’s customers are highly demanding and expect quick, instant help from all brands. Nobody likes to wait long phone calls or days just to get a reply. Especially customers with urgent problems become furious and upset with the brands when they do not receive in...

The automobile sector has matured into providing a phygital buying experience. The pandemic has accelerated this process considering social distancing. As a result, consumers can have a real-life experience of the vehicle & its features, colors 360-degree, virtually leveraging AR (Augmented Reality) & VR (Virtual Reality). Today, customers can access any global brand from their mobile and choose the vehicle without stepping out of the comforts of their house. Instead, they can communicate wit...

Several companies find themselves stuck in a state where they cannot identify their customer’s sentiment during their engagement with their brand. Customer experience is undoubtedly a gateway to exponential growth for the sales and marketing team, therefore quantifying the same through the right CX metrics. The results of interactions with different customers, the level of satisfaction with the service offered, and the customer’s eagerness to transact again with your company will bring forth...

“Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company!” This quote by Connie Edler is enough to tell us the importance of providing excellent customer service. As customer demands evolve, it keeps getting difficult for companies to balance customer needs and their own goals. This is neither good for companies nor good for their customers. Customers who do not get timel...

According to a survey, 85% of experts agree that customer service determines the growth of their business. Especially in 2020, since the pandemic hit the world, customer service departments have been tested like never before. The year put a spotlight on contactless customer service as brands grappled with an influx of complaints and calls. In 2021, tech-oriented customer service has become the bare minimum. Brands that follow the latest customer service trends can serve their customers the be...

Providing an excellent customer experience is paramount to a company’s reputation. According to a survey of 15,000 customers by PwC, it was found that 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions. Another study states that 67% of customer churn is preventable if companies resolve issues the first time they occur. 77% of Americans feel more positive about brands that encourag...

Customer touchpoints are particular places in the buyer journey where potential, as well as existing customers, interact with your brand. Now, these touchpoints might involve direct interactions like getting a product demonstration from your sales team or indirect interactions like reading a blog published on your website. Every customer touchpoint directly affects your overall customer experience and the way your audience perceives your brand. A bad experience at one touchpoint can quickly d...

Every company needs it customers to succeed and there is no doubt that customer success is an important aspect for any company. The goal of any company is to make sure customers stay longer and advocate or promote your product.

Customer Experience (CX) is one of the most extensively discussed topics related to business. To provide up a better and more intuitive experience to the users, the companies worldwide are now shifting their marketing focus towards the user experiences. ...

In this modern age when almost everything comes handy, customers have become less appreciative and are difficult to please. With the advancement in technology and the accessibility of information, product quality among competing brands and companies are almost equal. Hence, the determining factor in choosing the brand or company lies in customer service. Customer service in today’s world is an essential part of a company. With the increasing competition among all industries, the challenge i...