Programmatic advertising is the talk of the town at the moment. Personnel utilizing online advertising cannot stop raving about it and rightly so as this advancement has completely changed the landscape. In case you or your business are involved in the online ads scenario but are not completely up to date about the ongoing events in the world of programmatic advertising you’ve landed at the right place. We are here to discuss the what, where, why, how and who of programmatic advertising. So ho...

Introduction From shifting to larger screens to living through a smaller screen i.e. Mobile screens, the digital world has inculcated quite many changes. Ad networks, for instance, used to be primarily for desktops earlier but now there are a variety of options like Mobiles, Linear TVs, OTT, etc. As the options increase, so does the confusion of deciding what to choose and how to choose when the different terminologies sound all the same and confusing? At the same time, with a reputation as ...

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In digital advertising, it looks like the industry can’t afford its own standards when it comes to real transparency. From brands to agencies to platform vendors, all parties say that transparency in brand-suitable placements and fees are fundamental values, but their actions leave these views somewhat pointless. ...

Today it has become quite normal for people to get bombarded with heaps of digital ads whenever they are surfing the web, watching videos, using Facebook or other online platforms, whether they want it or not. In fact, most people have been struck with some ads so often again and again that they actually become numb to the brands presenting those advertisements. And in this internet world, this is increasingly emerging as a serious problem. Presently users see this mostly happening on video stre...

The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to be there to reach them, create brand awareness, generate more leads, and increase sales. This is why digital advertising is necessary. In this blog, we will be discussing everything about digit...