The social networking giant Facebook is testing out a new “Green Screen” feature for Facebook Stories. This new tool will let you use a still image or video as the background for your Stories on Facebook. It is pretty much similar to the Green Screen effect available on Facebook-owned Instagram. ...

It is no secret that content plays a significant role in search engine optimization. ...

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. ...

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. ...

Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our smartphones. Artificial intelligence is progressively becoming a central part of numerous industries and has various use cases, particularly in market...

At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search Central office-hours hangout, Google’s John Mueller explained the reasons featured snippets visibility changes. ...

Google’s recent announcement might come across as “bad news” to YouTube content creators in India and other countries. The search engine informed all YouTubers via email that it will have to cut US taxes from payments to creators outside the United States. This means the US YouTube creators won’t have to bear any extra tax burden. Google may start deducting this additional tax from YouTube creators outside of the US from June 2021. ...

A quick question – in order to grow your business online, what is the most crucial thing? ...

Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.” On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ. So now, how do you pick one? You go through their reviews and ratings. According to research from Think With Google, around 88% of customers trust online reviews just as much as they trust a personal recommendation. ...

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – t...

As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers if they want to gain access to their exclusive content. Twitter said that it would be releasing this function later this year. ...

The microblogging platform Twitter has brought back its “review before you tweet” prompt that encouraged users to review their tweets that can be regarded as potentially offensive or harmful for others. The platform is testing it only for iOS users for the time being. ...