Google Ads is hands down one of the best advertising platforms out there to put your brand in front of your target audience and grow your business. It provides the advertisers with some unique features and tools, unlike any other advertising platform. However, in order to make the most out of your advertising efforts, it is crucial to have an in-depth understanding. Do you know what “audiences” are in paid media? If not, then you have come to the right place. This blog will discuss everyt...

With so many ad networks available today, it has become harder than ever to decide which one to choose. However, one must keep in mind that no two platforms are exactly the same ever. When it comes to advertising, deciding where to invest can rely on a number of factors like: Budget The user base of the platform Creative opportunities ...

The popular eCommerce platform Shopify recently announced its partnership with Facebook to introduce its payment tool Shop Pay to Facebook and Instagram. ...

Stiffening its attitude on hate speech in private messages, the popular social networking giant Instagram has recently announced that it will start disabling accounts of users sending hateful DMs to other users over and over again. At the moment, when a user sends messages that go against the company’s guidelines, the platform forbids the user from sending any more DMs for a given time frame. ...

As the need for digital services, support, and purchases continue to rise, the demand for website development services continues to increase too. Web development professionals are working in an ever-evolving atmosphere that is subject to change. Similar to any other sector, people working in this industry also need to stay current with all the significant trends and technologies around them. Doing so will help you future-proof your skill sets, gain new and better career opportunities, and pote...

Featured snippets are what a user sees first when the SERP for their search query loads. They obtain the “position zero” on the search results, appearing before the organic ones, dominating the entire page, and instantly grabbing the users’ attention. ...

Almost ⅔ of the total clicks made by the users performing online search queries and who are ready to buy something go to paid advertising, i.e., PPC ads. In point of fact, last year, this is what helped generate the majority of the search engine giant Google’s revenue. ...

Last year turned out to be a turbulent period, from the everlasting pandemic to a new surge of movements demanding social justice to a highly disputed presidential election. While most of us fail to realize how wider social events and technological developments influence design, web designers must be informed about broader trends, mainly when designing sites for the rapidly changing web. As we have stepped into a new year and are about to start designing for the web, we must take several risi...

SEO rankings are the most crucial aspect of any website, and this is no secret. We often talk about factors that affect these rankings and what you can do to retain them. But have you ever wondered if incognito searches impact your SEO rankings? This is an excellent topic with so much to unpack. This blog will discuss what incognito search is and how it works. What is CTR, and whether or not it impacts search rankings in any way? In order to answer this, first, we need to discuss what inco...

John Mueller, the Senior Webmaster Trends Analyst at Google, said that the search engine giant might roll out Web Stories to SERPs in additional regions if more websites begin posting them. ...

The popular professional social networking site LinkedIn has recently introduced on-demand Marketing Labs video courses for advertisers to teach them how to use the platform’s ad tools to succeed. ...

The search engine giant Google has been giving users a heads up regarding an identity verification process coming up for Google Ads since last year. But now it looks like the platform is officially prepared to roll it out finally. During the past few days, an increasing number of advertisers are receiving email notifications from Google itself, asking the email recipient to start their identity verification for Google Ads account by February 6th, 2021. The email also mentions that while Google...