Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want ...

Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.” On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ. So now, how do you pick one? You go through their reviews and ratings. According to research from Think With Google, around 88% of customers trust online reviews just as much as they trust a personal recommendation. ...

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about more than just what products/services the business is offering. They care about the type of impact companies make in the world. While making a purchase decision, customers view brand purpose as a crucial factor nowadays. Therefore, if you ‘really’ wish to take your business to the next level, you need to have a sense of purpose – t...

We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself. ...

Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit users in their current lives and the way they planned in the hour. ...

It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display. ...

In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices for news sites, especially since it relates to uploading short articles. According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content is better for a given search query. During the latest Google Search Central SEO hangout, Mueller answered a question put forward by an SEO pra...

We are all living in a fast-changing world. As the technology to show a page continues to evolve, it is the responsibility of designers to organize the content clearly on a page. But the question is – what is the best way to do that? The short answer is visual hierarchy. Visual hierarchy can be defined as the arrangement of design elements in order of their importance. A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes ...

The social networking platform Twitter has launched its new voice DM feature for iOS and Android users recently. According to reports, the company has made the voice “direct messages” available in three countries as of now, including India, Brazil, and Japan. The company had announced last year that it is planning to bring audio messages to Twitter. As per Twitter India’s latest announcement, this feature, which it calls an “experiment,” will be rolled out in phases. Manish Maheshwa...

Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages. According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results. In order to tackle this particular problem, Bing has built Speller100, which as per the company itself, is “the most comprehensive spelling correction system eve...

Have you come across dubious pop-up ads and notifications while browsing websites? How many times has that happened? Plenty, we guess. ...

We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is. Social media audit can be defined as a process that involves analyzing your business metrics to evaluate growth, opportunities, and steps you can take to optimize your social presence. Now that’s a fairly reasonable thing to do. In essence, a so...