A fashion show is an ephemeral and unrepeatable show that has a key condiment: seduction. As a fleeting piece in the communicational puzzle of a brand or designer, it is the most efficient tool to transmit its essence. The audience is located in an audience according to the role it plays in this game (the first row -front row- is reserved for the specialized press, celebrities, and influencers). The front of the catwalk is the space for photographers. A parade is a statement; designers create ...