With so many ad networks available today, it has become harder than ever to decide which one to choose. However, one must keep in mind that no two platforms are exactly the same ever. When it comes to advertising, deciding where to invest can rely on a number of factors like: Budget The user base of the platform Creative opportunities ...

The search engine giant Google has been giving users a heads up regarding an identity verification process coming up for Google Ads since last year. But now it looks like the platform is officially prepared to roll it out finally. During the past few days, an increasing number of advertisers are receiving email notifications from Google itself, asking the email recipient to start their identity verification for Google Ads account by February 6th, 2021. The email also mentions that while Google...

The second largest search engine cum social media platform, YouTube has recently launched audio-only ads to match the multiple ways in which consumers engage with its platform. It has launched this new audio-based ad format to reach users who use their platform to play music and podcasts. ...

Google Ads is an excellent digital marketing platform worldwide. It is nowadays helping many individuals reach their potential clients and customers at a faster pace. Some promote their websites using Google Ads, and some promote their videos on YouTube. Promotion is important in today’s competitive world, so people take advantage of Google Ads to reach a wider audience. Have you ever thought about why getting a response on Google Ads is not easy? This is just because you don’t know how to o...

CTR or Click-Through Rate matters a lot for digital advertisers. In the majority of the PPC ad networks, such as Google Ads, Facebook Ads, and Bing Ads, the click-through rate helps in determining the ad rank as well as the cost-per-click of your ad. For example, in Google Adwords, the more your CTR is, the better your ad rank and the lesser your CPC will be. ...

Today it has become quite normal for people to get bombarded with heaps of digital ads whenever they are surfing the web, watching videos, using Facebook or other online platforms, whether they want it or not. In fact, most people have been struck with some ads so often again and again that they actually become numb to the brands presenting those advertisements. And in this internet world, this is increasingly emerging as a serious problem. Presently users see this mostly happening on video stre...

Google Ads Campaign Experiments (ACE) are an excellent yet underutilized tool for any PPC advertiser. With the help of ads experiments, advertisers can test their campaigns, make certain changes, and then see how it works. Google ACE lets you explore and experiment with new strategies or ideas without jeopardizing your original ad campaign’s performance. Consider these experiments as dipping your toe in the water to check its temperature instead of diving into it straight away, hoping you do...

In the SEO world, the term ‘SEO copywriting’ has perhaps been a little confusing. ...

Keywords, one of the most critical elements to marketers, is starting to serve less value in SEM. ...

“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is vital to making your campaigns successful, understanding business’s financial figures are becoming increasingly crucial. ...

Whether your monthly marketing budget is $100 or $10000, you just want to get more bounce for the ounce. Similarly, making maximum use of the time you are investing in your marketing campaigns is just as important to you. Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign. To get that ROI, selecting the right marketing channels is the safest bet. But considering the significant transformations taking place in marketing all the time, how will ...