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By: on June 26, 2020
A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are living in, it has published its second report this year. The newly released Google Ads benchmarks are up to May 2020, comprising data across 21 industries. ...
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By: on June 7, 2020
Google Ads has been testing its brand new feature “Explanations” in the UI. This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc. Google announced this week that the “explanations” feature would be available at the ad group and campaign level when there is a substantial shift in the conversion, clicks, cost, and impressions performance with just one click. This...
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By: on May 25, 2020
We are well aware of the fact of how important marketing is when it comes to growing your business. You have a great idea, but you do not know how to convey it to your audience. Marketing is there. You want to widen your reach; marketing will take care of it. You want brand recognition, marketing to the rescue again! So overall, for the sustenance of a successful brand or growth of emerging business, marketing plays a significant role. However, marketing can be expensive. It can cost prett...
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By: on May 14, 2020
In short, Paid Media is the paid advertisement of a brand or its products on a publisher and media channel. It helps a business to share its message with the target audience and promote their services. In other words, when a business pays for the ad space on a media platform or a site to promote itself to the target audience, it is known as Paid Media. ...
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By: on April 24, 2020
Google has proclaimed that users will now need to verify their identity before accessing Google Ads. They will also require to confirm their geographical location in order to access it. This new amendment in Google Ad policy is based on the 2018’s policy update that requires identity verification for any political campaigns. Here is everything you need to know about it: New Requirement for Google Ads Marketers The new verification system will include these aspects: ...
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By: on April 22, 2020
The Google Shopping Ads that appear on the top of search results will be free for the merchants soon. These product listing ads are now becoming free for the businesses, and this can help the small and local business holders. Now they can advertise their products on the Google search results for free, and customers would be able to buy the listed products right away. It is the best opportunity for the businesses and small merchants who were dependent on organic traffic and SEO. Now they can r...
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By: on April 20, 2020
Google have announced that it is going to help the news publishers during the covid-19 with a new way. They are favoring journalism these days and as the pandemic is getting worse, Google decides to waive its advertisement fees for the small and local news businesses. While Google is helping the news publishers with its Ads managing platform, YouTube has announced a new feature for its content creators. From now on, YouTubers can see when most of their audience and subscriber are online. Thi...
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By: on March 17, 2020
SEM or search engine marketing is fruitful for any new startup to drive leads and sales instantly. Google Ads is the king among the search engine advertising tools. However, it could be a bit sophisticated for you, considering it has over thousands of metrics and units to consider while running a campaign. You can spend a plethora of hours focusing on hundreds of various tabs and sections, as well as in bidding options. Google Ads is one of the horrifying as well as an extremely obliging tool...
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By: on September 23, 2019
Google is by far the biggest Search Engine in the world. It is used daily by billions of people from all over the world. Thus, there is no better place to advertise your products and services than on Google. So, how should you go about doing it? Well, the obvious way is by ranking your website on the Google results pages. However, this takes a lot of dedication and time. The easiest way is by investing in Google Advertising. Basically, you pay Google to have your websites advertised on the first...
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