A display ad is a form of online ad that drives the viewer to click through the landing page to incite action. It is used as a primary PPC marketing tool to sweep the audience right after reaching the Search Engine Result Pages. By occupying a few top slots of the results page, the display ads create a mental deviation in the consumer's mind and stop them from looking before moving down the ordinary links present on the results page. Thus, businesses enjoy priority attention by executing a Dis...

Rise Digital Media - According to recent studies, businesses spend approximately 28% of their marketing budget on social media advertising. Social media is also said to be the most effective way of marketing online, according to engagement, numbers of clicks and conversions. But what about Google advertising? Let’s break it down into the key considerations and see how they stack up. Read more...

What is digital Marketing? Digital marketing is a effort which basically communicates/distribute a message to help people form an opinion about a product/service on digitally connected devices such as mobile phone, computer, etc. Digital marketing contains search engine marketing (SEM) , Search engine optimisation, social media optimisation, social media ads, display ads, email marketing, content marketing. ...

Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they cannot see everything that’s happening behind the scenes. Nevertheless, these feelings are entirely logical and hence should not be disregarded. It’s natural for all of us to want ...

The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales. It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP. ...

Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other digital marketing news, just in case you missed it. So, let’s take a quick look at some important updates from these popular platforms without wasting time. ...

Launching a fresh new ad campaign is thrilling as it could involve trying out a new strategy, platform, or even market! ...

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. ...

Budgeting is always a tedious task. Whether you are saving bucks to pay your rent for an overpriced apartment or paving your way to the internet realm, or both at the same time, it pushes the average person into a strenuous situation. ...

Google Ads is hands down one of the best advertising platforms out there to put your brand in front of your target audience and grow your business. It provides the advertisers with some unique features and tools, unlike any other advertising platform. However, in order to make the most out of your advertising efforts, it is crucial to have an in-depth understanding. Do you know what “audiences” are in paid media? If not, then you have come to the right place. This blog will discuss everyt...