Rise Digital Media - According to recent studies, businesses spend approximately 28% of their marketing budget on social media advertising. Social media is also said to be the most effective way of marketing online, according to engagement, numbers of clicks and conversions. But what about Google advertising? Let’s break it down into the key considerations and see how they stack up. Read more...

PPC advertising plays a crucial role in digital marketing. There are specific strategies that advertisers can employ to maximize their ROI from pay-per-click advertising. Time and time again, it has proved to be an incredibly effective method of driving target customers to websites, blogs, or sales pages. Marketers can choose the best PPC advertising platform among Google Ads, Facebook Ads, and Bing Ads for their business. Nevertheless, the majority of digital marketers favor Google Ads over oth...