Google Analytics is one of the most powerful tools on the internet. It allows you an inside look at your website and the traffic that is coming to it. We have a lot of customers asking, “Which goals are available in Google Analytics?” Rather you're looking to improve your digital marketing or are just seeking the answers to a few questions, you will value the information in this blog. What Are Google Analytics Goals? When it comes to a website it can be difficult to cater your site toward...

Google Analytics is an invaluable tool that can help you grow your business and set goals you never thought obtainable. However, if you are not a technical person you may have trouble sorting out some of the lingo that is used when talking about Google Analytics. One thing that a lot of people misunderstand is Sources and Mediums. Understanding these terms will be a vital part of using Google Analytics. Let’s take a closer look at why Analytics is important, what sources are, and why you n...

When it comes to search engines Google is the main resource to watch. Google likes to keep us on our toes when it comes to new implementations into their algorithms. However, this search engine has gone above and beyond when it comes to breaking down analytics and understanding the traffic that is coming to your website. One question that we get a lot is, “What data is Google Analytics Goals unable to track?” In this blog, we will explore what Google Analytics is, how it works, and what i...

The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. ...

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any SEO strategy. ...

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. ...

If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly. On the absolute top level, these include every possible way to drive traffic to your site. By all means, you can drill this down to particular websites, but we’ll get into that in a while. Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site. ...

As much as it seemed impossible for businesses to survive, we have successfully made it to the end of this year. No doubt, it has been a “different” year for most of the search marketers. Intriguing challenges cropped up, with many businesses having a narrowed budget or even modified strategies to succeed during the darkest days of the year. In fact, some lucky businesses saw digital growth in particular vertical markets throughout the year, which actually granted them the ability to t...

Customer touchpoints are particular places in the buyer journey where potential, as well as existing customers, interact with your brand. Now, these touchpoints might involve direct interactions like getting a product demonstration from your sales team or indirect interactions like reading a blog published on your website. Every customer touchpoint directly affects your overall customer experience and the way your audience perceives your brand. A bad experience at one touchpoint can quickly d...

Oftentimes, website owners give more thought on the aesthetics of their site than how visitors will navigate it. But no matter how appealing a website is, if the users are unable to find what they are looking for, it is useless. Understanding how people find, interact, and make transactions on your website will enable you to design a more user-friendly site, remove unnecessary or confusing CTAs, and eventually boost conversions. Understanding user intent is the first key to designing a succes...

UTM stands for Urchin Traffic Monitor. It is an industry-standard to track marketing campaigns across different platforms. It lets you track user engagement accurately from external sources within your preferred analytics platforms. UTM parameters is a series of code positioned at the end of an URL to explain the source, medium, campaign, term, and the piece of content that directed the user to your website. ...

When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in digital marketing blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your own. This is the reason why big firms spend so much on analytics and data. Because with someone else’s analytics, you can only go this far, but at some point, you need to s...