Instagram started as a simple app for sharing photos, but now it has been evolved to include videos, messaging, shopping, and live broadcast features. With over a billion active users monthly, based on an estimation, Instagram is one of the most popular and most prominent social media platforms globally. The growing user base that is already so huge is getting almost every exciting feature capable of appealing to even a much larger user base. This is the biggest reason this app, which was once ...

Content marketing has been continuously evolving to keep pace with consumer demands, technologies, and trends. For example, social media, voice search, and the increasing use of mobile devices require to stay on the top. Also, some platforms are changing themselves. For example, Facebook has started attracting more older demographics, whereas Instagram has mainly attracted females. Content marketers need to adopt unique strategies to meet these changing trends to reach every section of audiences...

Social media is crucial for promoting products and services in the year 2021. You can’t ignore its reach to a large number of users worldwide. It has the potential to engage people in huge numbers all across the globe. Suppose you can’t track the essential social media metrics like customer engagement and reach. In that case, you will never know whether your marketing efforts on social media are paying off or not. An average post engagement and reach on social media vary from one platform to...