Brand Names form an integral part of the brand identity. When you buy a product or service, you will look out for names that attract your attention. When we think of a product, we associate its authenticity and popularity with its brand. For example- when to think of buying lunchboxes- we would either go with Tupperware or Signoraware. Same way, when we think of buying a mattress, we would go for a wake fit or a sleepy cat. Why is it that our preferences are inclined towards a particular brand? ...

Innovative designs and Elegant interiors have always been a matter of concern for all business owners. The journey of commercial space design is considered to be one full of improvements and development. From end-to-end cubical systems to open space offices with cabins for the designated people, commercial space designs have undergone remarkable changes and will continue to develop. Just like how modular kitchens have replaced the traditional closed-door kitchens, cubical systems have been re...

A patent is an exclusive right that could be generally granted by the governments to the inventor for an invention that is a new, inventive solution to an existing technological problem. The patent rights are granted for a limited period of time in exchange for complete public disclosure of the invention. In this article we will see the different types of patents there are in IPR. Types of patent applications can protect different kinds of inventions. Savvy inventors can utilize the different...

IPR plays a huge part in the Fashion Industry, It is the one place where the brands are being identified by their designs. We all know the way the 3-stripes of Adidas are being misused by many to sell to the lesser knowledge buyers. But it is ok for a big brand like Adidas to let some unethical manufacturers copy bits to make a minor profit, but when you are making a breakout in the fashion industry of fashion it is important that your product has been given the right protection. You owe that bi...

MARKET SURVEY IN TRADEMARK — JUDICIAL LENS: Be it business or Politics, Surveys are important. Trademarks are vital for the business in a way that they contribute directly towards the growth of the business by boosting its viability and visibility in the particular industry. You say it Psychology, we say it a business tactic that consumers prefer products and services from the brands which are trademarked, reason being- It is believed that when you trademark your name or logo, you create a po...

Having a business name carved out of the family name is a common and prevalent practice in India. The urge to carry the family name in everything is the most illogical but popular system prevailing. They name the business out of their surname and intend to claim rights over the name. Every year more than thousands of trademark applications are filed to claim exclusive rights over the surname, and interestingly, few of them got registered. This may come as a surprise but it is also interesting t...

A trademark can be described as a word, name, symbol, design, or combination of elements used in trade regarding goods and services to indicate the connection with goods or services and differentiate it from existing goods and services. The trademark’s primary function is to give purchasers information about the manufacturers or quality of goods and services. Registration of a trademark is a simple and easy process. The Trademarks Act,1999 and the Trademark Rules, 2002 govern the law on the tr...

Infringement and passing off are two pillars of trademark litigation. Trademarks are any logo, design, graphical presentation of marks, a combination of logo and words or words with unique appearance (font style, font types). When any third party apart from the original owner of the mark that is the mark’s proprietor, uses the mark without prior authentic permission of the owner- it constituents the Act of infringement or passing off. The modus operandi of both these concepts is the same, a...

The best relationships are those wherein conversations happen only by sharing memes! If not for memes, we would have nothing to converse about. Memes are just a way of portraying jokes. What’s the big deal, then? Ever considered the legal aspect behind a meme? Memes are a powerful tool of communication in this growing era of the increasing power and scope of the internet. Memes are shared tons of times by users, garnering several views; these are used to showcase creativity and generate awa...

Every person these days is coming up with an idea for a new venture, thereby generating employment and boosting the economy. But, how do you ensure the loss of a trade secret that pertains to the functioning of your business? SME’s — Small and Medium-sized enterprises play a significant role in the economy by contributing to the GDP. There are more than lakhs of SMEs in India with investments of more than 1 lakh crore. In India, they account for 90% of the industrial units in India. Accor...

The Infatuation With Changing The Names Of Cities, Companies By The Government For Political Reasons Or Whatsoever Has Become Evident. From Madras To Chennai, Banaras To Varanasi, Calcutta To Kolkata, There Have Been Many Changes In States, Streets, Companies Owned And Managed By The Government. In Their Defense, Government Exclaims, What’s In The Name? But, They Do Not Understand That- Everything And Anything Under The Sun Is Built For The Name, Of The Name, And By The Name. One Such Re...

This is a very common question asked by many of our clients. When they ask us to examine copyright in their work or while applying for logo registration, they ask us, if they can claim exclusive rights over the font type or typeface used by them in their work. So, we thought why not write down an article explaining the crux of fonts and typefaces of copyright. Let’s get our basics right: Fonts and Type Faces are the same!! Why are we committing redundancies by using them in duplicates!! ...