Imagine, you have launched a business for manufacturing soap and perfume making. You have crafted soaps in unique shapes and sizes than the usual ones sold in the market. Initially, it was a great hit due to its unique shape and size. But later you started to notice that your competitors are also selling similar products with the same designs that are sold on Amazon, Flipkart, and other online platforms, and the potential customers were diverted to the competitor’s business. This could happen ...

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