Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our smartphones. Artificial intelligence is progressively becoming a central part of numerous industries and has various use cases, particularly in market...

The best thing about copywriting is it is as much a science as an art. Great copywriters realize this, and that’s what distinguishes them from the average copywriters. You don’t have to be some word warlock to create a persuasive ad copy. All you need to do is discover how to tap into your target customers’ internal motivating factors and entice them to respond to your ad. ...

Google Ads has been testing its brand new feature “Explanations” in the UI. This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc. Google announced this week that the “explanations” feature would be available at the ad group and campaign level when there is a substantial shift in the conversion, clicks, cost, and impressions performance with just one click. This...

Considering the current restrictions in effect against stepping out and all the other advertising mediums being ineffective, it has become essential that the message reaches our customers. The present situation has made a strong path for the marketers, considering they have the vision to do so. As people are spending the majority of their time at their homes now, connecting with them digitally has become way more convenient than ever. This unexpected rise in digital consumption has facilitated t...