Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. https://www.martechadvisor.com/articles/social-media-marketing-2/social-media-trends-2019-are-instagram-and-pinterest-the-new-social-media-darlings-for-marketers/

Without context, data is just a collection of empty information. That’s where data blending comes in. By combining data streams from multiple sources, you can gain greater insights than you ever could looking at those sources in isolation. https://www.martechadvisor.com/articles/seo/how-data-blending-can-enhance-your-seo-efforts/

As a constantly evolving field, Social Media comes with varied developments in terms of algorithms, platform changes and so on. A marketer must be aware of all the advantages as well as the challenges that these changes bring. https://www.martechadvisor.com/articles/social-media-marketing-2/5-social-media-challenges-and-how-to-overcome-them/

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. https://www.martechadvisor.com/articles/mobile-advertising/mobile-marketing-strategies-and-trends-in-2019/

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Scroll down to read how: https://www.martechadvisor.com/articles/interactive-marketing/viral-mobile-marketing-campaign-examples-2019/

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. https://www.martechadvisor.com/articles/social-media-marketing-2/social-media-trends-2019-are-instagram-and-pinterest-the-new-social-media-darlings-for-marketers/

ABM is the new frontier and the only way to run successful ABM programs is for marketing and sales teams to establish a collaborative approach through structure and alignment. https://www.martechadvisor.com/interviews/account-based-marketing-abm/madison-logic-tom-o-regan-account-based-marketing-software/

Telecom companies have started implementing 5G networks at select locations across the U.S. In this article, we discuss the baseline implications of 5G, its impact on mobile customer experience, and how brands can adapt to this paradigm shift. https://www.martechadvisor.com/articles/mobile-advertising/5g-impact-mobile-marketing-customer-experience/

Cision and Edelman entered into an exclusive agency partnership. This will enhance Edelman’s earned channel planning and will play a vital role in their first-of-its-kind integration of earned audiences with performance and account-based marketing. But how will this impact marketing? What do marketers need to know? We asked Cision and Edelman. Read on to know what they had to say an exclusive with MarTech Advisor. https://www.martechadvisor.com/articles/cloud-integration/cision-and-edelmans-e...

YouTube has been battling a series of controversies in recent years. With many advertisers pulling out of the platform over concerns of brand safety, YouTube advertising has taken a significant hit. Will YouTube outlive this crisis, or are YouTube ads on the verge of extinction? https://www.martechadvisor.com/articles/social-media-marketing-2/youtube-advertising-is-here-to-stay/

Telecom companies have introduced 5G networks at select locations. Here is how 5G will impact customer experience in mobile marketing. https://www.martechadvisor.com/articles/mobile-advertising/5g-impact-mobile-marketing-customer-experience/

Constant learning is an integral part of evolving as a marketer. Here’s a list of eight must-read marketing books this National Book Lovers Day. https://www.martechadvisor.com/articles/martech-skills/8-marketing-books-you-must-read-this-national-book-lovers-day/

Edward Bell of Cathay Pacific talks about why customer data is crucial to airline marketing. Find out also what the future of airline marketing holds. https://www.martechadvisor.com/interviews/data-management/martech-interview-edward-bell-customer-data-management/

Laura Barnett, Senior Brand Director, Propel Water discusses the benefits of programmatic advertising for brands. Find out exactly how programmatic advertising works. https://www.martechadvisor.com/interviews/marketing-analytics/martech-interview-laura-barnett-programmatic-audio-advertising/

At first glance, analytics can look complex and extremely difficult to operate. Our Google Analytics tutorial offers actionable tips for right-brained marketers. https://www.martechadvisor.com/articles/marketing-analytics/google-analytics-tutorial-for-right-brained-marketers/

Looking for a digital marketing introductory resource? This MarTech101 primer takes you through the fundamentals of digital marketing and its latest trends. https://www.martechadvisor.com/articles/marketing-automation-2/what-is-digital-marketing-the-ultimate-guide/

Marketing Automation is a software platform to automate repetitive marketing activities. Learn how marketing automation works, its services, benefits & more. https://www.martechadvisor.com/articles/marketing-automation-2/what-is-marketing-automation/

Artificial Intelligence (AI) & Machine Learning (ML) are now crucial for marketers. Learn how you can implement AI and ML effectively in your marketing campaigns. https://www.martechadvisor.com/articles/machine-learning-ai/what-is-artificial-intelligence-machine-learning-in-marketing/

An industry buzzword and a revolutionary technology trend, IoT brings the ability to create a whole new world of connected experiences. It also carries tremendous potential to transform marketing functions, ushering in an era of personalization and creativity. We share stories, insights, and ideas to inspire you. https://www.martechadvisor.com/articles/iot/marketing-in-era-of-iot/

Looking for the spotlight on search engines with an effective SEO strategy? Here is how you can reverse engineer your competitors’ SEO strategy and maybe even outrank them. https://www.martechadvisor.com/articles/seo/reverse-engineer-seo-success/

Marketing Automation is a software platform to automate repetitive marketing activities. Learn how marketing automation works, its services, benefits & more. https://www.martechadvisor.com/articles/marketing-automation-2/what-is-marketing-automation/

Welcome back to the Week at MarTech Advisor. Let’s get you all caught up with the top marketing technology news and stories from the past week https://www.martechadvisor.com/articles/martech-skills/marketing-technology-news-and-top-stories-from-the-week-of-may-13-2019/