Edward Bell of Cathay Pacific talks about why customer data is crucial to airline marketing. Find out also what the future of airline marketing holds. https://www.martechadvisor.com/interviews/data-management/martech-interview-edward-bell-customer-data-management/

Laura Barnett, Senior Brand Director, Propel Water discusses the benefits of programmatic advertising for brands. Find out exactly how programmatic advertising works. https://www.martechadvisor.com/interviews/marketing-analytics/martech-interview-laura-barnett-programmatic-audio-advertising/

At first glance, analytics can look complex and extremely difficult to operate. Our Google Analytics tutorial offers actionable tips for right-brained marketers. https://www.martechadvisor.com/articles/marketing-analytics/google-analytics-tutorial-for-right-brained-marketers/

Looking for a digital marketing introductory resource? This MarTech101 primer takes you through the fundamentals of digital marketing and its latest trends. https://www.martechadvisor.com/articles/marketing-automation-2/what-is-digital-marketing-the-ultimate-guide/

Marketing Automation is a software platform to automate repetitive marketing activities. Learn how marketing automation works, its services, benefits & more. https://www.martechadvisor.com/articles/marketing-automation-2/what-is-marketing-automation/

Artificial Intelligence (AI) & Machine Learning (ML) are now crucial for marketers. Learn how you can implement AI and ML effectively in your marketing campaigns. https://www.martechadvisor.com/articles/machine-learning-ai/what-is-artificial-intelligence-machine-learning-in-marketing/

An industry buzzword and a revolutionary technology trend, IoT brings the ability to create a whole new world of connected experiences. It also carries tremendous potential to transform marketing functions, ushering in an era of personalization and creativity. We share stories, insights, and ideas to inspire you. https://www.martechadvisor.com/articles/iot/marketing-in-era-of-iot/

Looking for the spotlight on search engines with an effective SEO strategy? Here is how you can reverse engineer your competitors’ SEO strategy and maybe even outrank them. https://www.martechadvisor.com/articles/seo/reverse-engineer-seo-success/

Marketing Automation is a software platform to automate repetitive marketing activities. Learn how marketing automation works, its services, benefits & more. https://www.martechadvisor.com/articles/marketing-automation-2/what-is-marketing-automation/

Welcome back to the Week at MarTech Advisor. Let’s get you all caught up with the top marketing technology news and stories from the past week https://www.martechadvisor.com/articles/martech-skills/marketing-technology-news-and-top-stories-from-the-week-of-may-13-2019/